Brandwave

How popular isTrustpilot?

In September 2026, people searched for Trustpilot by name about 2.7 million times worldwide, about the same as the previous year. These searches made up 81.5% of all global customer review platform searches, placing Trustpilot first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about customer review platforms, Trustpilot appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Trustpilot is the most searched of 9 competitors and the most recommended in AI answers.

  1. TrustpilotShare of searches 81.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. G2Share of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BirdeyeShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CapterraShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. YotpoShare of searches 0.54%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trustpilot appeared in all five answers. Trustpilot is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Birdeye2nd
  3. G23rd
  4. Capterra4th
  5. Reviews.io5th
  6. Judge.me6th
  7. Yotpo7th
  8. Feefo–
  9. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capterra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer review platforms compete with Trustpilot?

Trustpilot against customer review platforms worldwide, by month

Share of searches by month for Trustpilot, G2, Birdeye. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustpilotG2BirdeyeCapterraYotpoJudge.meFeefoOkendoReviews.io
Oct 202583.6%11.5%1.8%1.2%0.83%0.37%0.3%0.2%0.16%
Nov 202588.1%8.1%1.6%0.87%0.58%0.26%0.26%0.14%0.12%
Dec 202586.1%9.7%1.6%1%0.7%0.38%0.25%0.17%0.11%
Jan 202687.8%8.1%1.6%1.1%0.58%0.32%0.26%0.17%0.12%
Feb 202687.3%8.1%1.9%1.1%0.71%0.39%0.26%0.17%0.14%
Mar 202681.8%11.2%4%1.2%0.66%0.36%0.36%0.2%0.13%
Apr 202684%11.6%1.5%1.2%0.68%0.37%0.25%0.2%0.11%
May 202681.7%13.8%1.8%1.2%0.66%0.36%0.2%0.2%0.11%
Jun 202682%13.7%1.5%1.2%0.66%0.36%0.24%0.2%0.13%
Jul 202682%13.7%1.5%1.2%0.66%0.36%0.2%0.2%0.13%
Aug 202684.3%11.6%1.5%1%0.56%0.37%0.25%0.25%0.11%
Sep 202681.5%13.6%2.2%1.2%0.54%0.36%0.24%0.2%0.11%

  1. 1.Trustpilot

    81.5%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.G2

    13.6%

    Held 2nd. 458K estimated branded searches, +21.8% vs prior month. Share +2.1 points.

  3. 3.Birdeye

    2.2%

    Held 3rd. 74K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

  4. 4.Capterra

    1.2%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  5. 5.Yotpo

    0.54%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Judge.me

    0.36%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Feefo

    0.24%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Okendo

    0.2%

    Held 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  9. 9.Reviews.io

    0.11%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Trustpilot and its closest rivals

Every comparison with Trustpilot

19 comparisons

How has branded search demand for Trustpilot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trustpilot worldwide held steady at 2.7M.
  • Across the 12 months ending September 2026, Trustpilot’s share of searches among customer review platforms worldwide decreased from 83.6% to 81.5%.
  • Across the 12 months ending September 2026, Trustpilot’s share of searches among customer review platforms worldwide peaked at 88.1% in November 2025 and was lowest at 81.5% in September 2026.

How did search popularity change for customer review platforms worldwide in September 2026?

6 changes

  1. In September 2026, G2 gained share of searches among customer review platforms worldwide, from 11.6% to 13.6%.

  2. In September 2026, Birdeye gained share of searches among customer review platforms worldwide, from 1.5% to 2.2%.

  3. In September 2026, Trustpilot lost share of searches among customer review platforms worldwide, from 84.3% to 81.5%.

  4. Estimated monthly branded searches for Reviews.io worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Yotpo worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Trustpilot’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Trustpilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trustpilot
  • trustpilot business
  • trustpilot for business

Do you work for Trustpilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trustpilot compete?

Trustpilot is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Review platforms2nd of 527.5%Show ranking
Customer review platforms1st of 981.5%Shown above
Review collection platforms1st of 895.9%Show ranking
Online review management platforms8th of 110.47%Show ranking
Creator with pink hair and a pink jacket

Is Trustpilot your brand?

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