Trustpilot vs Yelp:Which is more popular by branded search?
In August 2026, Trustpilot had more branded searches than Yelp among review platforms worldwide. Trustpilot was estimated to have 2.7M branded searches compared to Yelp’s 1.5M, and held a 27.1% Share of Search versus Yelp’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Trustpilot or Yelp?
Compare the sites people read and leave reviews on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trustpilot, Yelp. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Trustpilot | Yelp | Google Reviews | Foursquare |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 16.5% | 7.4% | 0.67% |
| Nov 2025 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Dec 2025 | 41.6% | 34.1% | 15.2% | 8.4% | 0.75% |
| Jan 2026 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Feb 2026 | 45.1% | 30.2% | 16.5% | 7.4% | 0.82% |
| Mar 2026 | 43.3% | 29% | 19.4% | 7.1% | 1.2% |
| Apr 2026 | 43.5% | 29.1% | 19.5% | 7.2% | 0.79% |
| May 2026 | 46.6% | 25.5% | 20.9% | 6.3% | 0.69% |
| Jun 2026 | 50.1% | 27.5% | 15% | 6.7% | 0.61% |
| Jul 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Aug 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Trustpilot and Yelp comparison changed over the last 12 months?
3 findings
- Trustpilot was ahead of Yelp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide moved from 30.2% to 27.1%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide moved from 16.5% to 14.8%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for review platforms worldwide in August 2026?
0 changes
Neither Trustpilot nor Yelp moved beyond provider rounding among review platforms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Trustpilot’s and Yelp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trustpilot
1 branded search term
- trustpilot
Yelp
1 branded search term
- yelp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.