How popular isYelp in search?
In August 2026, there were an estimated 1.5M branded searches for Yelp worldwide which held steady over the last 11 months. Yelp holds 14.8% estimated Share of Search among review platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tripadvisor49.4%
Trustpilot27.1%
Yelp14.8%Google Reviews8.1%
Foursquare0.49%
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Which review platforms compete with Yelp?
Share of Search by month for Tripadvisor, Trustpilot, Yelp, Google Reviews. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Trustpilot | Yelp | Google Reviews | Foursquare |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 16.5% | 7.4% | 0.67% |
| Nov 2025 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Dec 2025 | 41.6% | 34.1% | 15.2% | 8.4% | 0.75% |
| Jan 2026 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Feb 2026 | 45.1% | 30.2% | 16.5% | 7.4% | 0.82% |
| Mar 2026 | 43.3% | 29% | 19.4% | 7.1% | 1.2% |
| Apr 2026 | 43.5% | 29.1% | 19.5% | 7.2% | 0.79% |
| May 2026 | 46.6% | 25.5% | 20.9% | 6.3% | 0.69% |
| Jun 2026 | 50.1% | 27.5% | 15% | 6.7% | 0.61% |
| Jul 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Aug 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.4% | 5M | 0% | 0 points | |
| 2, held 2nd | 27.1% | 2.7M | 0% | 0 points | |
| 3, held 3rd | 14.8% | 1.5M | 0% | 0 points | |
| 4, held 4th | 8.1% | 823K | 0% | 0 points | |
| 5, held 5th | 0.49% | 49.5K | 0% | 0 points |
49.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.
27.1%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Yelp14.8%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
8.1%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share 0 points.
0.49%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Yelp and its closest rivals
How has branded search demand for Yelp changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yelp worldwide held steady at 1.5M.
- Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide decreased from 16.5% to 14.8%.
- Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide peaked at 20.9% in May 2026 and was lowest at 14.8% in July 2026.
How did search popularity change for review platforms worldwide in August 2026?
3 changes
Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.
Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.
Estimated monthly branded searches for Foursquare worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is Yelp measured?
Brandwave collects information about searches that people make online using Yelp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yelp
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Is Yelp your brand?
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