Review platforms:Which brands are most popular in search?
In August 2026, Tripadvisor was the most searched among review platforms worldwide, with an estimated 5M branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Tripadvisor49.4%
Trustpilot27.1%
Yelp14.8%Google Reviews8.1%
Foursquare0.49%
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Share of SearchLeaderboard
Compare the sites people read and leave reviews on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tripadvisor, Trustpilot, Yelp, Google Reviews. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Trustpilot | Yelp | Google Reviews | Foursquare |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 16.5% | 7.4% | 0.67% |
| Nov 2025 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Dec 2025 | 41.6% | 34.1% | 15.2% | 8.4% | 0.75% |
| Jan 2026 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Feb 2026 | 45.1% | 30.2% | 16.5% | 7.4% | 0.82% |
| Mar 2026 | 43.3% | 29% | 19.4% | 7.1% | 1.2% |
| Apr 2026 | 43.5% | 29.1% | 19.5% | 7.2% | 0.79% |
| May 2026 | 46.6% | 25.5% | 20.9% | 6.3% | 0.69% |
| Jun 2026 | 50.1% | 27.5% | 15% | 6.7% | 0.61% |
| Jul 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Aug 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.4% | 5M | 0% | 0 points | |
| 2, held 2nd | 27.1% | 2.7M | 0% | 0 points | |
| 3, held 3rd | 14.8% | 1.5M | 0% | 0 points | |
| 4, held 4th | 8.1% | 823K | 0% | 0 points | |
| 5, held 5th | 0.49% | 49.5K | 0% | 0 points |
49.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.
27.1%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Yelp14.8%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
8.1%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share 0 points.
0.49%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Tripadvisor vs Trustpilot: compare search popularity
- Tripadvisor vs Yelp: compare search popularity
- Trustpilot vs Yelp: compare search popularity
- Compare any of these brands
Which brand is most popular in search among review platforms worldwide?
5 brands
In August 2026, Tripadvisor was the most searched among review platforms worldwide, with an estimated 5M branded searches and 49.4% estimated Share of Search within this set. Trustpilot is in 2nd place, 22.3 percentage points behind at 27.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tripadvisor | 45.1% → 49.4% | 50.1%Jun 2026 | 41.6%Dec 2025 | 1st |
| Trustpilot | 30.2% → 27.1% | 34.6%Nov 2025 | 25.5%May 2026 | 2nd |
| Yelp | 16.5% → 14.8% | 20.9%May 2026 | 14.8%Jul 2026 | 3rd |
| Google Reviews | 7.4% → 8.1% | 8.4%Dec 2025 | 6.3%May 2026 | 4th |
| Foursquare | 0.67% → 0.49% | 1.2%Mar 2026 | 0.49%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide increased from 45.1% to 49.4%.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide decreased from 30.2% to 27.1%.
- Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide decreased from 16.5% to 14.8%.
- Across the 11 months ending August 2026, Google Reviews’ estimated Share of Search among review platforms worldwide increased from 7.4% to 8.1%.
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide peaked at 50.1% in June 2026 and was lowest at 41.6% in December 2025.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide peaked at 34.6% in November 2025 and was lowest at 25.5% in May 2026.
- Across the 11 months ending August 2026, Yelp’s estimated Share of Search among review platforms worldwide peaked at 20.9% in May 2026 and was lowest at 14.8% in July 2026.
- Across the 11 months ending August 2026, Google Reviews’ estimated Share of Search among review platforms worldwide peaked at 8.4% in December 2025 and was lowest at 6.3% in May 2026.
- Across the 11 months ending August 2026, Foursquare held steady: its estimated Share of Search among review platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for review platforms worldwide in August 2026?
3 changes
Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.
Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.
Estimated monthly branded searches for Foursquare worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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