Google Reviews vs Trustpilot:Which is more popular by branded search?
In August 2026, Trustpilot had more branded searches than Google Reviews among review platforms worldwide. Trustpilot was estimated to have 2.7M branded searches compared to Google Reviews’ 823K, and held a 27.1% Share of Search versus Google Reviews’ 8.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Reviews or Trustpilot?
Compare the sites people read and leave reviews on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trustpilot, Google Reviews. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Trustpilot | Yelp | Google Reviews | Foursquare |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 16.5% | 7.4% | 0.67% |
| Nov 2025 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Dec 2025 | 41.6% | 34.1% | 15.2% | 8.4% | 0.75% |
| Jan 2026 | 42.3% | 34.6% | 15.5% | 7% | 0.63% |
| Feb 2026 | 45.1% | 30.2% | 16.5% | 7.4% | 0.82% |
| Mar 2026 | 43.3% | 29% | 19.4% | 7.1% | 1.2% |
| Apr 2026 | 43.5% | 29.1% | 19.5% | 7.2% | 0.79% |
| May 2026 | 46.6% | 25.5% | 20.9% | 6.3% | 0.69% |
| Jun 2026 | 50.1% | 27.5% | 15% | 6.7% | 0.61% |
| Jul 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Aug 2026 | 49.4% | 27.1% | 14.8% | 8.1% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Google Reviews and Trustpilot comparison changed over the last 12 months?
3 findings
- Trustpilot was ahead of Google Reviews in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Reviews’ estimated Share of Search among review platforms worldwide moved from 7.4% to 8.1%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide moved from 30.2% to 27.1%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for review platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Reviews’ and Trustpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Reviews
1 branded search term
- google reviews
Trustpilot
1 branded search term
- trustpilot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.