Brandwave

How popular isTrustpilot in search?

In August 2026, there were an estimated 2.7M branded searches for Trustpilot worldwide which held steady over the last 11 months. Trustpilot holds 27.1% estimated Share of Search among review platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tripadvisor49.4%
  2. Trustpilot27.1%
  3. Yelp14.8%
  4. Google Reviews8.1%
  5. Foursquare0.49%
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Which review platforms compete with Trustpilot?

Trustpilot against review platforms worldwide, by month

Share of Search by month for Tripadvisor, Trustpilot, Yelp, Google Reviews. The figures are in the table below the chart.

View monthly share of search table
MonthTripadvisorTrustpilotYelpGoogle ReviewsFoursquare
Oct 202545.1%30.2%16.5%7.4%0.67%
Nov 202542.3%34.6%15.5%7%0.63%
Dec 202541.6%34.1%15.2%8.4%0.75%
Jan 202642.3%34.6%15.5%7%0.63%
Feb 202645.1%30.2%16.5%7.4%0.82%
Mar 202643.3%29%19.4%7.1%1.2%
Apr 202643.5%29.1%19.5%7.2%0.79%
May 202646.6%25.5%20.9%6.3%0.69%
Jun 202650.1%27.5%15%6.7%0.61%
Jul 202649.4%27.1%14.8%8.1%0.49%
Aug 202649.4%27.1%14.8%8.1%0.49%
Sep 2026—————

  1. 1.Tripadvisor

    49.4%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Trustpilot

    27.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Yelp

    14.8%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Google Reviews

    8.1%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Foursquare

    0.49%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Trustpilot and its closest rivals

How has branded search demand for Trustpilot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Trustpilot worldwide held steady at 2.7M.
  • Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide decreased from 30.2% to 27.1%.
  • Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among review platforms worldwide peaked at 34.6% in November 2025 and was lowest at 25.5% in May 2026.

How did search popularity change for review platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

  2. Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.

  3. Estimated monthly branded searches for Foursquare worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Trustpilot compete?

Trustpilot is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Review platforms2nd of 527.1%Shown above
Reviews management platforms1st of 697.4%Show ranking
Review collection platforms1st of 597.9%Show ranking

How is Trustpilot measured?

Brandwave collects information about searches that people make online using Trustpilot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trustpilot

Do you work for Trustpilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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