Brandwave

How popular isTrustpilot?

In September 2026, people searched for Trustpilot by name about 2.7 million times worldwide, about the same as the previous year. These searches made up 0.47% of all global online review management platform searches, placing Trustpilot eighth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about online review management platforms, Trustpilot did not appear in any of the answers.

Search and AI answers in September 2026

Trustpilot is the eighth most searched of 11 competitors and not listed in any AI answer.

  1. BirdeyeShare of searches 59.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BrightLocalShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. YotpoShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GatherUpShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. TrustpilotShare of searches 0.47%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top online review management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trustpilot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birdeye1st
  2. Podium2nd
  3. Reputation3rd
  4. NiceJob4th
  5. BrightLocal5th
  6. GatherUp6th
  7. Grade.us7th
  8. +1 more
  9. Yotpo–
  10. ReviewTrackers–
  11. Trustpilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birdeye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BrightLocal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NiceJob3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reputation3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GatherUp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grade.us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broadly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yotpo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trustpilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online review management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which online review management platforms compete with Trustpilot?

Trustpilot against online review management platforms worldwide, by month

Share of searches by month for Birdeye, BrightLocal, Yotpo, GatherUp, Trustpilot. The figures are in the table below the chart.

View monthly share of searches table
MonthBirdeyeBrightLocalYotpoGatherUpNiceJobReviewTrackersReputationTrustpilotGrade.usBroadlyPodium
Oct 202548.1%21.5%21.5%2.3%2.3%2.3%0.79%0.47%0.57%0.06%0.06%
Nov 202550.7%22.7%18.6%2%2%2%0.84%0.49%0.49%0.08%0.03%
Dec 202545.6%24.9%20.4%2.2%2.7%2.2%0.81%0.54%0.54%0.06%0.02%
Jan 202650.2%22.5%18.4%2.4%2.4%2%0.83%0.49%0.6%0.06%0.03%
Feb 202650.1%22.4%18.4%2.4%2.4%2%1.1%0.6%0.49%0.06%0.06%
Mar 202666.6%16.3%11%2.2%1.4%1.2%0.64%0.36%0.29%0.02%0.02%
Apr 202645%24.7%20.2%2.2%3.3%2.2%1.2%0.54%0.66%0.06%0.03%
May 202650.5%22.6%18.5%2.4%2.4%1.6%0.83%0.6%0.49%0.06%0.03%
Jun 202647.4%21.3%21.3%3.4%2.8%1.8%0.96%0.56%0.46%0.07%0.02%
Jul 202647.4%21.2%21.2%3.4%2.8%1.8%0.96%0.69%0.37%0.07%0.03%
Aug 202649.5%22.2%18.1%3.6%2.4%1.9%1%0.72%0.39%0.07%0.03%
Sep 202659.2%17.8%14.5%3.5%1.9%1.5%0.7%0.47%0.38%0.06%0.03%

  1. 1.Birdeye

    59.2%

    Held 1st. 74K estimated branded searches, +49.5% vs prior month. Share +9.6 points.

  2. 2.BrightLocal

    17.8%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -4.5 points.

  3. 3.Yotpo

    14.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -3.6 points.

  4. 4.GatherUp

    3.5%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  5. 5.NiceJob

    1.9%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.ReviewTrackers

    1.5%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Reputation

    0.7%

    Held 7th. 880 estimated branded searches, -12% vs prior month. Share -0.3 points.

  8. 8.Trustpilot

    0.47%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  9. 9.Grade.us

    0.38%

    Held 9th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  10. 10.Broadly

    0.06%

    Held 10th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Podium

    0.03%

    Held 11th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare popularity between Trustpilot and its closest rivals

Every comparison with Trustpilot

19 comparisons

How has branded search demand for Trustpilot changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trustpilot worldwide held steady at 2.7M.
  • Across the 12 months ending September 2026, Trustpilot rose from 9th to 8th among online review management platforms worldwide.

How did search popularity change for online review management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Birdeye gained share of searches among online review management platforms worldwide, from 49.5% to 59.2%.

  2. In September 2026, BrightLocal lost share of searches among online review management platforms worldwide, from 22.2% to 17.8%.

  3. In September 2026, Yotpo lost share of searches among online review management platforms worldwide, from 18.1% to 14.5%.

  4. NiceJob’s share of searches among online review management platforms worldwide has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.

  5. Estimated monthly branded searches for GatherUp worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Podium worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are Trustpilot’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Trustpilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • trustpilot
  • trustpilot business
  • trustpilot for business

Do you work for Trustpilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Trustpilot compete?

Trustpilot is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Review platforms2nd of 527.5%Show ranking
Customer review platforms1st of 981.5%Show ranking
Review collection platforms1st of 895.9%Show ranking
Online review management platforms8th of 110.47%Shown above
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Is Trustpilot your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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