Brandwave

Feefo vs Trustpilot:Which is more popular?

In September 2026, Trustpilot had more branded searches than Feefo among customer review platforms worldwide. Trustpilot had about 2.7 million branded searches, while Feefo had 8,100. Trustpilot made up 81.5% of all customer review platform searches we track, and Feefo accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about customer review platforms, Trustpilot appeared in all five answers and Feefo in none.

Among customer review platforms worldwide in September 2026

Who do people search for more?

Trustpilot, about 338 searches for every 1 for Feefo

Trustpilot 2.7M searchesFeefo 8.1K searches

Who does AI mention more?

Trustpilot, mentioned in every answer we collected

Trustpilot in 5 of 5Feefo in 0 of 5

Who does AI recommend more?

Trustpilot, the only one of the two named

Trustpilot first in 4Feefo never named

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Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trustpilot appeared in all five answers. Feefo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Birdeye2nd
  3. G23rd
  4. Capterra4th
  5. Reviews.io5th
  6. Judge.me6th
  7. Yotpo7th
  8. Feefo–
  9. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capterra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Feefo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Feefo or Trustpilot more popular in search?

This chart shows how often people search Google for Feefo and Trustpilot by name. Each line represents a brand's share of searches for all nine customer review platforms we track, month by month, from English-language searches worldwide.

Feefo and Trustpilot among customer review platforms worldwide, by month

Share of searches by month for Trustpilot, Feefo. The figures are in the table below the chart.

View monthly share of searches table
MonthTrustpilotG2BirdeyeCapterraYotpoJudge.meFeefoOkendoReviews.io
Oct 202583.6%11.5%1.8%1.2%0.83%0.37%0.3%0.2%0.16%
Nov 202588.1%8.1%1.6%0.87%0.58%0.26%0.26%0.14%0.12%
Dec 202586.1%9.7%1.6%1%0.7%0.38%0.25%0.17%0.11%
Jan 202687.8%8.1%1.6%1.1%0.58%0.32%0.26%0.17%0.12%
Feb 202687.3%8.1%1.9%1.1%0.71%0.39%0.26%0.17%0.14%
Mar 202681.8%11.2%4%1.2%0.66%0.36%0.36%0.2%0.13%
Apr 202684%11.6%1.5%1.2%0.68%0.37%0.25%0.2%0.11%
May 202681.7%13.8%1.8%1.2%0.66%0.36%0.2%0.2%0.11%
Jun 202682%13.7%1.5%1.2%0.66%0.36%0.24%0.2%0.13%
Jul 202682%13.7%1.5%1.2%0.66%0.36%0.2%0.2%0.13%
Aug 202684.3%11.6%1.5%1%0.56%0.37%0.25%0.25%0.11%
Sep 202681.5%13.6%2.2%1.2%0.54%0.36%0.24%0.2%0.11%

How has the Feefo and Trustpilot comparison changed over the last 12 months?

3 findings
  • Trustpilot was ahead of Feefo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Feefo’s share of searches among customer review platforms worldwide moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Trustpilot’s share of searches among customer review platforms worldwide moved from 83.6% to 81.5%, and its estimated monthly branded searches held steady at 2.7M.

How did search popularity change for customer review platforms worldwide in September 2026?

2 changes

  1. In September 2026, Trustpilot lost share of searches among customer review platforms worldwide, from 84.3% to 81.5%.

  2. Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Feefo’s and Trustpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feefo

1 branded search term

  • feefo

Trustpilot

1 branded search term

  • trustpilot

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

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