Customer review platforms:Which are most popular?
In September 2026, Trustpilot was the most searched customer review platform worldwide, accounting for 81.5% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, Trustpilot showed up in every answer. Trustpilot was recommended most often, coming first in three out of four responses that gave a list.
TrustpilotShare of searches 81.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
G2Share of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BirdeyeShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
CapterraShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
YotpoShare of searches 0.54%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top customer review platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Trustpilot appeared every time. Trustpilot was recommended most often, coming first in three out of four answers that gave a list. Birdeye was second, and G2 was third. Feefo, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Trustpilot1st
- Birdeye2nd
- G23rd
- Capterra4th
Reviews.io5th
Judge.me6th- Yotpo7th
Feefo–
Okendo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trustpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Birdeye3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Capterra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reviews.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yotpo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Feefo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer review platforms
5 answers
Asked ChatGPT
“Which customer review platform should I use?”
Asked ChatGPT
“What are the best customer review platforms?”
Asked ChatGPT
“What's the best customer review platform for customer reviews collection?”
Searched Google, AI Overview
“best review platform”
Searched Google, AI Overview
“customer review software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which customer review platforms do people search for most?
This chart shows how often people search Google for each customer review platform by name. Each line represents a brand's share of searches for all nine customer review platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Trustpilot, G2, Birdeye. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trustpilot | G2 | Birdeye | Capterra | Yotpo | Judge.me | Feefo | Okendo | Reviews.io |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 11.5% | 1.8% | 1.2% | 0.83% | 0.37% | 0.3% | 0.2% | 0.16% |
| Nov 2025 | 88.1% | 8.1% | 1.6% | 0.87% | 0.58% | 0.26% | 0.26% | 0.14% | 0.12% |
| Dec 2025 | 86.1% | 9.7% | 1.6% | 1% | 0.7% | 0.38% | 0.25% | 0.17% | 0.11% |
| Jan 2026 | 87.8% | 8.1% | 1.6% | 1.1% | 0.58% | 0.32% | 0.26% | 0.17% | 0.12% |
| Feb 2026 | 87.3% | 8.1% | 1.9% | 1.1% | 0.71% | 0.39% | 0.26% | 0.17% | 0.14% |
| Mar 2026 | 81.8% | 11.2% | 4% | 1.2% | 0.66% | 0.36% | 0.36% | 0.2% | 0.13% |
| Apr 2026 | 84% | 11.6% | 1.5% | 1.2% | 0.68% | 0.37% | 0.25% | 0.2% | 0.11% |
| May 2026 | 81.7% | 13.8% | 1.8% | 1.2% | 0.66% | 0.36% | 0.2% | 0.2% | 0.11% |
| Jun 2026 | 82% | 13.7% | 1.5% | 1.2% | 0.66% | 0.36% | 0.24% | 0.2% | 0.13% |
| Jul 2026 | 82% | 13.7% | 1.5% | 1.2% | 0.66% | 0.36% | 0.2% | 0.2% | 0.13% |
| Aug 2026 | 84.3% | 11.6% | 1.5% | 1% | 0.56% | 0.37% | 0.25% | 0.25% | 0.11% |
| Sep 2026 | 81.5% | 13.6% | 2.2% | 1.2% | 0.54% | 0.36% | 0.24% | 0.2% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.5% | 2.7M | 0% | -2.8 points | |
| 2, held 2nd | 13.6% | 458K | +21.8% | +2.1 points | |
| 3, held 3rd | 2.2% | 74K | +49.5% | +0.7 points | |
| 4, held 4th | 1.2% | 40.5K | +22.4% | +0.2 points | |
| 5, held 5th | 0.54% | 18.1K | 0% | 0 points | |
| 6, held 6th | 0.36% | 12.1K | 0% | 0 points | |
| 7, held 7th | 0.24% | 8.1K | 0% | 0 points | |
| 8, held 8th | 0.2% | 6.6K | -18.5% | -0.1 points | |
| 9, held 9th | 0.11% | 3.6K | 0% | 0 points |
81.5%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.8 points.
2.
G213.6%
Held 2nd. 458K estimated branded searches, +21.8% vs prior month. Share +2.1 points.
3.
Birdeye2.2%
Held 3rd. 74K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
4.
Capterra1.2%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
5.
Yotpo0.54%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Judge.me0.36%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Feefo0.24%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Okendo0.2%
Held 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.11%
Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among customer review platforms worldwide?
9 brands
In September 2026, Trustpilot was the most searched among customer review platforms worldwide, with an estimated 2.7M branded searches, 81.5% of all searches for the nine we track. G2 is in 2nd place, 67.9 percentage points behind at 13.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Trustpilot | 83.6% → 81.5% | 88.1%Nov 2025 | 81.5%Sep 2026 | 1st |
| G2 | 11.5% → 13.6% | 13.8%May 2026 | 8.1%Nov 2025 | 2nd |
| Birdeye | 1.8% → 2.2% | 4%Mar 2026 | 1.5%Jun 2026 | 3rd |
| Capterra | 1.2% | 1.2%Apr 2026 | 0.87%Nov 2025 | 4th |
| Yotpo | 0.83% → 0.54% | 0.83%Oct 2025 | 0.54%Sep 2026 | 5th |
| Judge.me | 0.37% → 0.36% | 0.39%Feb 2026 | 0.26%Nov 2025 | 6th |
| Feefo | 0.3% → 0.24% | 0.36%Mar 2026 | 0.2%May 2026 | 7th |
| Okendo | 0.2% | 0.25%Aug 2026 | 0.14%Nov 2025 | 8th |
| Reviews.io | 0.16% → 0.11% | 0.16%Oct 2025 | 0.11%Sep 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Trustpilot’s share of searches among customer review platforms worldwide decreased from 83.6% to 81.5%.
- Across the 12 months ending September 2026, G2’s share of searches among customer review platforms worldwide increased from 11.5% to 13.6%.
- Across the 12 months ending September 2026, Trustpilot’s share of searches among customer review platforms worldwide peaked at 88.1% in November 2025 and was lowest at 81.5% in September 2026.
- Across the 12 months ending September 2026, G2’s share of searches among customer review platforms worldwide peaked at 13.8% in May 2026 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, Birdeye’s share of searches among customer review platforms worldwide peaked at 4% in March 2026 and was lowest at 1.5% in June 2026.
- Across the 12 months ending September 2026, Birdeye, Capterra, Yotpo, Judge.me, Feefo, Okendo and Reviews.io held steady: their share of searches among customer review platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for customer review platforms worldwide in September 2026?
6 changes
In September 2026, G2 gained share of searches among customer review platforms worldwide, from 11.6% to 13.6%.
In September 2026, Birdeye gained share of searches among customer review platforms worldwide, from 1.5% to 2.2%.
In September 2026, Trustpilot lost share of searches among customer review platforms worldwide, from 84.3% to 81.5%.
Estimated monthly branded searches for Reviews.io worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Yotpo worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Feefo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
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