Brandwave

BrightLocal vs Trustpilot:Which is more popular?

In September 2026, BrightLocal had more branded searches than Trustpilot among online review management platforms worldwide. BrightLocal had about 22,200 branded searches, while Trustpilot had 590. BrightLocal made up 17.8% of all online review management platform searches we track, and Trustpilot accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about online review management platforms, BrightLocal appeared in four of the five answers and Trustpilot in none.

Among online review management platforms worldwide in September 2026

Who do people search for more?

BrightLocal, about 38 searches for every 1 for Trustpilot

BrightLocal 22.2K searchesTrustpilot 590 searches

Who does AI mention more?

BrightLocal, mentioned in 4 of 5 answers, Trustpilot in 0

BrightLocal in 4 of 5Trustpilot in 0 of 5

Who does AI recommend more?

BrightLocal, the only one of the two named

BrightLocal first in 4Trustpilot never named

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Top online review management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BrightLocal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Trustpilot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birdeye1st
  2. Podium2nd
  3. Reputation3rd
  4. NiceJob4th
  5. BrightLocal5th
  6. GatherUp6th
  7. Grade.us7th
  8. Broadly8th
  9. Yotpo–
  10. +1 more
  11. Trustpilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birdeye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BrightLocal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NiceJob3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reputation3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GatherUp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grade.us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broadly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yotpo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trustpilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online review management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BrightLocal or Trustpilot more popular in search?

This chart shows how often people search Google for BrightLocal and Trustpilot by name. Each line represents a brand's share of searches for all 11 online review management platforms we track, month by month, from English-language searches worldwide.

BrightLocal and Trustpilot among online review management platforms worldwide, by month

Share of searches by month for BrightLocal, Trustpilot. The figures are in the table below the chart.

View monthly share of searches table
MonthBirdeyeBrightLocalYotpoGatherUpNiceJobReviewTrackersReputationTrustpilotGrade.usBroadlyPodium
Oct 202548.1%21.5%21.5%2.3%2.3%2.3%0.79%0.47%0.57%0.06%0.06%
Nov 202550.7%22.7%18.6%2%2%2%0.84%0.49%0.49%0.08%0.03%
Dec 202545.6%24.9%20.4%2.2%2.7%2.2%0.81%0.54%0.54%0.06%0.02%
Jan 202650.2%22.5%18.4%2.4%2.4%2%0.83%0.49%0.6%0.06%0.03%
Feb 202650.1%22.4%18.4%2.4%2.4%2%1.1%0.6%0.49%0.06%0.06%
Mar 202666.6%16.3%11%2.2%1.4%1.2%0.64%0.36%0.29%0.02%0.02%
Apr 202645%24.7%20.2%2.2%3.3%2.2%1.2%0.54%0.66%0.06%0.03%
May 202650.5%22.6%18.5%2.4%2.4%1.6%0.83%0.6%0.49%0.06%0.03%
Jun 202647.4%21.3%21.3%3.4%2.8%1.8%0.96%0.56%0.46%0.07%0.02%
Jul 202647.4%21.2%21.2%3.4%2.8%1.8%0.96%0.69%0.37%0.07%0.03%
Aug 202649.5%22.2%18.1%3.6%2.4%1.9%1%0.72%0.39%0.07%0.03%
Sep 202659.2%17.8%14.5%3.5%1.9%1.5%0.7%0.47%0.38%0.06%0.03%

How has the BrightLocal and Trustpilot comparison changed over the last 12 months?

3 findings

How did search popularity change for online review management platforms worldwide in September 2026?

1 change

  1. In September 2026, BrightLocal lost share of searches among online review management platforms worldwide, from 22.2% to 17.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BrightLocal’s and Trustpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BrightLocal

1 branded search term

  • brightlocal

Trustpilot

2 branded search terms

  • trustpilot business
  • trustpilot for business

How the Brand Demand Index is measured

Other head-to-heads among online review management platforms

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