Brandwave

How popular isBrightLocal in search?

In August 2026, there were an estimated 22.6K branded searches for BrightLocal worldwide which is down 18.1% over the last 11 months. BrightLocal holds 53.9% estimated Share of Search among local SEO platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BrightLocal53.9%
  2. Local Falcon23.8%
  3. Whitespark15.9%
  4. Localo4.3%
  5. Local Viking2.1%
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Which local SEO platforms compete with BrightLocal?

BrightLocal against local SEO platforms worldwide, by month

Share of Search by month for BrightLocal, Local Falcon, Whitespark, Localo, Local Viking. The figures are in the table below the chart.

View monthly share of search table
MonthBrightLocalLocal FalconWhitesparkLocaloLocal Viking
Oct 202564.9%15.6%12.9%3.5%3.1%
Nov 202564.9%15.6%12.8%3.6%3%
Dec 202563.7%18.7%12.6%2.6%2.3%
Jan 202659.5%21.1%14.2%2.5%2.8%
Feb 202664.5%17.6%12%3.1%2.8%
Mar 202663.8%18.5%12.4%2.8%2.4%
Apr 202659.4%21.2%14.4%2.9%2.1%
May 202660.5%21.7%12.1%3.5%2.2%
Jun 202655.8%24.6%13.6%3.5%2.5%
Jul 202652.4%28.4%13%4.2%2%
Aug 202653.9%23.8%15.9%4.3%2.1%
Sep 2026—————

  1. 1.BrightLocal

    53.9%

    held 1st · 22.6K estimated branded searches · +0.31% vs prior month · +1.5 points

  2. 2.Local Falcon

    23.8%

    held 2nd · 10K estimated branded searches · -18.2% vs prior month · -4.6 points

  3. 3.Whitespark

    15.9%

    held 3rd · 6.7K estimated branded searches · +19.7% vs prior month · +3 points

  4. 4.Localo

    4.3%

    held 4th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Local Viking

    2.1%

    held 5th · 880 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between BrightLocal and its closest rivals

How has branded search demand for BrightLocal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BrightLocal worldwide fell from 27.6K to 22.6K.
  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide decreased from 64.9% to 53.9%.
  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide peaked at 64.9% in October 2025 and was lowest at 52.4% in July 2026.

How did search popularity change for local SEO platforms worldwide in August 2026?

  1. In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.

  2. In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.

  3. In August 2026, Local Falcon lost estimated Share of Search among local SEO platforms worldwide, from 28.4% to 23.8%.

  4. Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

  5. Estimated monthly branded searches for Local Viking worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

Which online review management platforms compete with BrightLocal?

BrightLocal against online review management platforms worldwide, by month

Share of Search by month for Birdeye, BrightLocal, GatherUp, NiceJob, ReviewTrackers. The figures are in the table below the chart.

View monthly share of search table
MonthBirdeyeBrightLocalGatherUpNiceJobReviewTrackersPodiumBroadly
Oct 202561.5%28%3%3.3%2.9%0.96%0.24%
Nov 202562.3%28.4%2.5%3.2%2.5%0.94%0.18%
Dec 202557.5%32.1%2.8%3.7%2.8%0.86%0.21%
Jan 202661.6%28.6%3%3.3%2.4%0.93%0.16%
Feb 202660.4%29.9%3%3.2%2.4%0.95%0.18%
Mar 202674.6%19%2.5%1.9%1.3%0.58%0.1%
Apr 202657.1%31.6%2.8%4.5%2.7%1%0.2%
May 202662.8%28.2%3%3.2%1.9%0.77%0.16%
Jun 202660.7%27.5%4.5%3.9%2.3%0.9%0.2%
Jul 202660.6%27.5%4.5%3.9%2.3%0.92%0.2%
Aug 202661%27.8%4.5%3.3%2.3%0.92%0.2%
Sep 2026———————

  1. 1.Birdeye

    61%

    held 1st · 49.6K estimated branded searches · 0% vs prior month · +0.4 points

  2. 2.BrightLocal

    27.8%

    held 2nd · 22.6K estimated branded searches · +0.31% vs prior month · +0.3 points

  3. 3.GatherUp

    4.5%

    held 3rd · 3.7K estimated branded searches · 0% vs prior month · 0 points

  4. 4.NiceJob

    3.3%

    held 4th · 2.7K estimated branded searches · -17.4% vs prior month · -0.7 points

  5. 5.ReviewTrackers

    2.3%

    held 5th · 1.9K estimated branded searches · 0% vs prior month · 0 points

  6. 6.Podium

    0.92%

    held 6th · 750 estimated branded searches · 0% vs prior month · 0 points

  7. 7.Broadly

    0.2%

    held 7th · 160 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between BrightLocal and its closest rivals

How has branded search demand for BrightLocal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among online review management platforms worldwide peaked at 32.1% in December 2025 and was lowest at 19% in March 2026.

How did search popularity change for online review management platforms worldwide in August 2026?

  1. In August 2026, NiceJob lost estimated Share of Search among online review management platforms worldwide, from 3.9% to 3.3%.

  2. GatherUp’s estimated Share of Search among online review management platforms worldwide has gained ground for 3 months in a row, from 3% to 4.5% in August 2026.

  3. Estimated monthly branded searches for ReviewTrackers worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Broadly worldwide fell 33.3% over 11 measured months, from 240 to 160 in August 2026.

  5. Estimated monthly branded searches for Podium worldwide fell 21.1% over 11 measured months, from 950 to 750 in August 2026.

  6. Estimated monthly branded searches for Birdeye worldwide fell 18.2% over 11 measured months, from 60.6K to 49.6K in August 2026.

How is BrightLocal measured?

Brandwave collects information about searches that people make online using BrightLocal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brightlocal
  • brightlocal local seo

Do you work for BrightLocal? To request corrections or removal please contact us via our support page and we will be happy to assist.

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