BrightLocal vs Whitespark:Which is more popular by branded search?
In August 2026, BrightLocal had more branded searches than Whitespark among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Whitespark’s 6.7K, and held a 53.9% Share of Search versus Whitespark’s 15.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, BrightLocal or Whitespark?
Compare tools for managing local listings, citations, and map rankings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BrightLocal, Whitespark. The figures are in the table below the chart.
View monthly share of search table
| Month | BrightLocal | Local Falcon | Whitespark | Localo | Local Viking |
|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 15.6% | 12.9% | 3.5% | 3.1% |
| Nov 2025 | 64.9% | 15.6% | 12.8% | 3.6% | 3% |
| Dec 2025 | 63.7% | 18.7% | 12.6% | 2.6% | 2.3% |
| Jan 2026 | 59.5% | 21.1% | 14.2% | 2.5% | 2.8% |
| Feb 2026 | 64.5% | 17.6% | 12% | 3.1% | 2.8% |
| Mar 2026 | 63.8% | 18.5% | 12.4% | 2.8% | 2.4% |
| Apr 2026 | 59.4% | 21.2% | 14.4% | 2.9% | 2.1% |
| May 2026 | 60.5% | 21.7% | 12.1% | 3.5% | 2.2% |
| Jun 2026 | 55.8% | 24.6% | 13.6% | 3.5% | 2.5% |
| Jul 2026 | 52.4% | 28.4% | 13% | 4.2% | 2% |
| Aug 2026 | 53.9% | 23.8% | 15.9% | 4.3% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the BrightLocal and Whitespark comparison changed over the last 12 months?
3 findings
- BrightLocal was ahead of Whitespark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide moved from 64.9% to 53.9%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
- Across the 11 months ending August 2026, Whitespark’s estimated Share of Search among local SEO platforms worldwide moved from 12.9% to 15.9%, and its estimated monthly branded searches moved from 5.5K to 6.7K.
How did search popularity change for local SEO platforms worldwide in August 2026?
2 changes
In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.
In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.
How each brand is measured
Brandwave collects information about searches that people make online using BrightLocal’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrightLocal
2 branded search terms
- brightlocal
- brightlocal local seo
Whitespark
2 branded search terms
- whitespark
- whitespark local seo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.