BrightLocal vs Yext:Which is more popular by branded search?
In August 2026, BrightLocal had more branded searches than Yext among listing management platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Yext’s 22.2K, and held a 37.6% Share of Search versus Yext’s 36.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BrightLocal or Yext?
Compare the platforms used to manage business listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BrightLocal, Yext. The figures are in the table below the chart.
View monthly share of search table
| Month | BrightLocal | Yext | Uberall | Synup | Moz Local |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 44.3% | 19.8% | 3.2% | 2.6% |
| Nov 2025 | 37.6% | 36.8% | 20.1% | 3.3% | 2.2% |
| Dec 2025 | 37.5% | 36.7% | 20% | 3.2% | 2.6% |
| Jan 2026 | 36% | 34.7% | 23.2% | 3.7% | 2.4% |
| Feb 2026 | 38.5% | 34.8% | 19% | 3.1% | 4.6% |
| Mar 2026 | 40.5% | 31.9% | 21.3% | 2.8% | 3.4% |
| Apr 2026 | 37.7% | 36.5% | 20% | 2.6% | 3.2% |
| May 2026 | 37.5% | 36.3% | 19.8% | 2.5% | 3.9% |
| Jun 2026 | 33.2% | 39.9% | 21.8% | 2.8% | 2.4% |
| Jul 2026 | 33% | 39.7% | 21.7% | 2.8% | 2.8% |
| Aug 2026 | 37.6% | 36.9% | 20.1% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the BrightLocal and Yext comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: BrightLocal took it in November 2025, Yext took it in June 2026, BrightLocal took it in August 2026.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among listing management platforms worldwide moved from 30.1% to 37.6%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
- Across the 11 months ending August 2026, Yext’s estimated Share of Search among listing management platforms worldwide moved from 44.3% to 36.9%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for listing management platforms worldwide in August 2026?
2 changes
In August 2026, BrightLocal overtook Yext to take the highest estimated Share of Search among listing management platforms worldwide, at 37.6%.
In August 2026, Yext lost estimated Share of Search among listing management platforms worldwide, from 39.7% to 36.9%.
How each brand is measured
Brandwave collects information about searches that people make online using BrightLocal’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrightLocal
2 branded search terms
- brightlocal
- brightlocal local seo
Yext
1 branded search term
- yext
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.