Whitespark vs Yext:Which is searched more?
In September 2026, Yext had more branded searches than Whitespark among local SEO platforms worldwide. Yext had about 27,100 branded searches, while Whitespark had 8,170. Yext made up 35.6% of all local SEO platform searches we track, and Whitespark accounted for 10.7%. These are worldwide searches for English-language branded terms.
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Is Whitespark or Yext more popular in search?
Compare tools for managing local listings, citations, and map rankings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Yext, Whitespark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Local Falcon | Whitespark | Localo | Moz Local | Local Viking | Semrush Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 31.8% | 9.5% | 6.3% | 0.63% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 37.4% | 38.2% | 11.4% | 7.5% | 0.73% | 2.2% | 1.8% | 0.66% |
| Dec 2025 | 36.7% | 37.5% | 13.2% | 7.4% | 0.6% | 2.6% | 1.4% | 0.65% |
| Jan 2026 | 34.5% | 35.8% | 15.7% | 8.5% | 0.69% | 2.4% | 1.7% | 0.75% |
| Feb 2026 | 34.3% | 38% | 12.8% | 7% | 1.1% | 4.6% | 1.6% | 0.61% |
| Mar 2026 | 31.6% | 40.1% | 13.9% | 7.8% | 1% | 3.4% | 1.5% | 0.69% |
| Apr 2026 | 34.6% | 35.7% | 15.2% | 8.6% | 0.89% | 3.1% | 1.3% | 0.75% |
| May 2026 | 34.7% | 35.8% | 15.3% | 7.1% | 1.3% | 3.7% | 1.3% | 0.76% |
| Jun 2026 | 38.1% | 31.7% | 16.7% | 7.7% | 1.3% | 2.2% | 1.4% | 0.83% |
| Jul 2026 | 36.7% | 30.5% | 19.1% | 7.5% | 1.6% | 2.6% | 1.2% | 0.8% |
| Aug 2026 | 33% | 33.6% | 17.6% | 9.9% | 1.6% | 1.9% | 1.3% | 1.1% |
| Sep 2026 | 35.6% | 29.7% | 19.2% | 10.7% | 1.7% | 1.3% | 0.95% | 0.78% |
How has the Whitespark and Yext comparison changed over the last 12 months?
3 findings
- Yext was ahead of Whitespark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Whitespark’s share of searches among local SEO platforms worldwide moved from 6.3% to 10.7%, and its estimated monthly branded searches moved from 5.5K to 8.2K.
- Across the 12 months ending September 2026, Yext’s share of searches among local SEO platforms worldwide moved from 46.7% to 35.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for local SEO platforms worldwide in September 2026?
2 changes
In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches.
In September 2026, Whitespark gained share of searches among local SEO platforms worldwide, from 9.9% to 10.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Whitespark’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Whitespark
2 branded search terms
- whitespark
- whitespark local seo
Yext
1 branded search term
- yext
Other head-to-heads among local SEO platforms
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