Brandwave

Local Falcon vs Whitespark:Which is more popular?

In September 2026, Local Falcon had more branded searches than Whitespark among local SEO platforms worldwide. Local Falcon had about 14,600 branded searches, while Whitespark had 8,170. Local Falcon made up 19.2% of all local SEO platform searches we track, and Whitespark accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Local Falcon and Whitespark each appeared in four of the five answers. Whitespark was mentioned before Local Falcon in every answer.

Among local SEO platforms worldwide in September 2026

Who do people search for more?

Local Falcon, about 79% more searches than Whitespark

Local Falcon 14.6K searchesWhitespark 8.2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Local Falcon in 4 of 5Whitespark in 4 of 5

Who does AI recommend more?

Whitespark, named ahead of Local Falcon in every answer

Whitespark first in 4Local Falcon never first

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Top local SEO platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Local Falcon and Whitespark were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whitespark was listed before Local Falcon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrightLocal1st
  2. Semrush Local2nd
  3. Whitespark3rd
  4. Local Falcon4th
  5. Moz Local5th
  6. Yext6th
  7. Localo7th
  8. Local Viking7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about local SEO platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Local Falcon or Whitespark more popular in search?

This chart shows how often people search Google for Local Falcon and Whitespark by name. Each line represents a brand's share of searches for all eight local SEO platforms we track, month by month, from English-language searches worldwide.

Local Falcon and Whitespark among local SEO platforms worldwide, by month

Share of searches by month for Local Falcon, Whitespark. The figures are in the table below the chart.

View monthly share of searches table
MonthYextBrightLocalLocal FalconWhitesparkLocaloMoz LocalLocal VikingSemrush Local
Oct 202546.7%31.8%9.5%6.3%0.63%2.8%1.5%0.83%
Nov 202537.4%38.2%11.4%7.5%0.73%2.2%1.8%0.66%
Dec 202536.7%37.5%13.2%7.4%0.6%2.6%1.4%0.65%
Jan 202634.5%35.8%15.7%8.5%0.69%2.4%1.7%0.75%
Feb 202634.3%38%12.8%7%1.1%4.6%1.6%0.61%
Mar 202631.6%40.1%13.9%7.8%1%3.4%1.5%0.69%
Apr 202634.6%35.7%15.2%8.6%0.89%3.1%1.3%0.75%
May 202634.7%35.8%15.3%7.1%1.3%3.7%1.3%0.76%
Jun 202638.1%31.7%16.7%7.7%1.3%2.2%1.4%0.83%
Jul 202636.7%30.5%19.1%7.5%1.6%2.6%1.2%0.8%
Aug 202633%33.6%17.6%9.9%1.6%1.9%1.3%1.1%
Sep 202635.6%29.7%19.2%10.7%1.7%1.3%0.95%0.78%

How has the Local Falcon and Whitespark comparison changed over the last 12 months?

3 findings
  • Local Falcon was ahead of Whitespark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Local Falcon’s share of searches among local SEO platforms worldwide moved from 9.5% to 19.2%, and its estimated monthly branded searches moved from 8.2K to 14.6K.
  • Across the 12 months ending September 2026, Whitespark’s share of searches among local SEO platforms worldwide moved from 6.3% to 10.7%, and its estimated monthly branded searches moved from 5.5K to 8.2K.

How did search popularity change for local SEO platforms worldwide in September 2026?

2 changes

  1. In September 2026, Local Falcon gained share of searches among local SEO platforms worldwide, from 17.6% to 19.2%.

  2. In September 2026, Whitespark gained share of searches among local SEO platforms worldwide, from 9.9% to 10.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Local Falcon’s and Whitespark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Local Falcon

3 branded search terms

  • local falcon
  • local falcon seo
  • localfalcon

Whitespark

2 branded search terms

  • whitespark
  • whitespark local seo

How the Brand Demand Index is measured

Other head-to-heads among local SEO platforms

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