Brandwave

Whitespark vs Yext:Which is more popular?

In September 2026, Yext had more branded searches than Whitespark among local SEO platforms worldwide. Yext had about 27,100 branded searches, while Whitespark had 8,170. Yext made up 35.6% of all local SEO platform searches we track, and Whitespark accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Whitespark appeared in four of the five answers and Yext in two. Whitespark was mentioned before Yext in every answer.

Among local SEO platforms worldwide in September 2026

Who do people search for more?

Yext, about 3 searches for every 1 for Whitespark

Yext 27.1K searchesWhitespark 8.2K searches

Who does AI mention more?

Whitespark, mentioned in 4 of 5 answers, Yext in 2

Whitespark in 4 of 5Yext in 2 of 5

Who does AI recommend more?

Whitespark, named ahead of Yext in every answer

Whitespark first in 4Yext never first

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Top local SEO platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whitespark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yext was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Whitespark was listed before Yext in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrightLocal1st
  2. Semrush Local2nd
  3. Whitespark3rd
  4. Local Falcon4th
  5. Moz Local5th
  6. Yext6th
  7. Localo7th
  8. Local Viking7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about local SEO platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Whitespark or Yext more popular in search?

This chart shows how often people search Google for Whitespark and Yext by name. Each line represents a brand's share of searches for all eight local SEO platforms we track, month by month, from English-language searches worldwide.

Whitespark and Yext among local SEO platforms worldwide, by month

Share of searches by month for Yext, Whitespark. The figures are in the table below the chart.

View monthly share of searches table
MonthYextBrightLocalLocal FalconWhitesparkLocaloMoz LocalLocal VikingSemrush Local
Oct 202546.7%31.8%9.5%6.3%0.63%2.8%1.5%0.83%
Nov 202537.4%38.2%11.4%7.5%0.73%2.2%1.8%0.66%
Dec 202536.7%37.5%13.2%7.4%0.6%2.6%1.4%0.65%
Jan 202634.5%35.8%15.7%8.5%0.69%2.4%1.7%0.75%
Feb 202634.3%38%12.8%7%1.1%4.6%1.6%0.61%
Mar 202631.6%40.1%13.9%7.8%1%3.4%1.5%0.69%
Apr 202634.6%35.7%15.2%8.6%0.89%3.1%1.3%0.75%
May 202634.7%35.8%15.3%7.1%1.3%3.7%1.3%0.76%
Jun 202638.1%31.7%16.7%7.7%1.3%2.2%1.4%0.83%
Jul 202636.7%30.5%19.1%7.5%1.6%2.6%1.2%0.8%
Aug 202633%33.6%17.6%9.9%1.6%1.9%1.3%1.1%
Sep 202635.6%29.7%19.2%10.7%1.7%1.3%0.95%0.78%

How has the Whitespark and Yext comparison changed over the last 12 months?

3 findings
  • Yext was ahead of Whitespark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Whitespark’s share of searches among local SEO platforms worldwide moved from 6.3% to 10.7%, and its estimated monthly branded searches moved from 5.5K to 8.2K.
  • Across the 12 months ending September 2026, Yext’s share of searches among local SEO platforms worldwide moved from 46.7% to 35.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for local SEO platforms worldwide in September 2026?

2 changes

  1. In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches.

  2. In September 2026, Whitespark gained share of searches among local SEO platforms worldwide, from 9.9% to 10.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Whitespark’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Whitespark

2 branded search terms

  • whitespark
  • whitespark local seo

Yext

1 branded search term

  • yext

How the Brand Demand Index is measured

Other head-to-heads among local SEO platforms

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