Brandwave

Local SEO platforms:Which brands are most popular in search?

In August 2026, BrightLocal was the most searched among local SEO platforms worldwide, with an estimated 22.6K branded searches and 53.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BrightLocal53.9%
  2. Local Falcon23.8%
  3. Whitespark15.9%
  4. Localo4.3%
  5. Local Viking2.1%

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Share of SearchLeaderboard

Compare tools for managing local listings, citations, and map rankings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among local SEO platforms worldwide, by month

Share of Search by month for BrightLocal, Local Falcon, Whitespark, Localo, Local Viking. The figures are in the table below the chart.

View monthly share of search table
MonthBrightLocalLocal FalconWhitesparkLocaloLocal Viking
Oct 202564.9%15.6%12.9%3.5%3.1%
Nov 202564.9%15.6%12.8%3.6%3%
Dec 202563.7%18.7%12.6%2.6%2.3%
Jan 202659.5%21.1%14.2%2.5%2.8%
Feb 202664.5%17.6%12%3.1%2.8%
Mar 202663.8%18.5%12.4%2.8%2.4%
Apr 202659.4%21.2%14.4%2.9%2.1%
May 202660.5%21.7%12.1%3.5%2.2%
Jun 202655.8%24.6%13.6%3.5%2.5%
Jul 202652.4%28.4%13%4.2%2%
Aug 202653.9%23.8%15.9%4.3%2.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BrightLocal

    53.9%

    held 1st · 22.6K estimated branded searches · +0.31% vs prior month · +1.5 points

  2. 2.Local Falcon

    23.8%

    held 2nd · 10K estimated branded searches · -18.2% vs prior month · -4.6 points

  3. 3.Whitespark

    15.9%

    held 3rd · 6.7K estimated branded searches · +19.7% vs prior month · +3 points

  4. 4.Localo

    4.3%

    held 4th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Local Viking

    2.1%

    held 5th · 880 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among local SEO platforms worldwide?

In August 2026, BrightLocal was the most searched among local SEO platforms worldwide, with an estimated 22.6K branded searches and 53.9% estimated Share of Search within this set. Local Falcon is in 2nd place, 30.1 percentage points behind at 23.8% Share of Search.

Global local SEO platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BrightLocal64.9% → 53.9%64.9%Oct 202552.4%Jul 20261st
Local Falcon15.6% → 23.8%28.4%Jul 202615.6%Nov 20252nd
Whitespark12.9% → 15.9%15.9%Aug 202612%Feb 20263rd
Localo3.5% → 4.3%4.3%Aug 20262.5%Jan 20264th
Local Viking3.1% → 2.1%3.1%Oct 20252%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide decreased from 64.9% to 53.9%.
  • Across the 11 months ending August 2026, Local Falcon’s estimated Share of Search among local SEO platforms worldwide increased from 15.6% to 23.8%.
  • Across the 11 months ending August 2026, Whitespark’s estimated Share of Search among local SEO platforms worldwide increased from 12.9% to 15.9%.
  • Across the 11 months ending August 2026, Localo’s estimated Share of Search among local SEO platforms worldwide increased from 3.5% to 4.3%.
  • Across the 11 months ending August 2026, Local Viking’s estimated Share of Search among local SEO platforms worldwide decreased from 3.1% to 2.1%.
  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide peaked at 64.9% in October 2025 and was lowest at 52.4% in July 2026.
  • Across the 11 months ending August 2026, Local Falcon’s estimated Share of Search among local SEO platforms worldwide peaked at 28.4% in July 2026 and was lowest at 15.6% in November 2025.
  • Across the 11 months ending August 2026, Whitespark’s estimated Share of Search among local SEO platforms worldwide peaked at 15.9% in August 2026 and was lowest at 12% in February 2026.
  • Across the 11 months ending August 2026, Localo’s estimated Share of Search among local SEO platforms worldwide peaked at 4.3% in August 2026 and was lowest at 2.5% in January 2026.
  • Across the 11 months ending August 2026, Local Viking’s estimated Share of Search among local SEO platforms worldwide peaked at 3.1% in October 2025 and was lowest at 2% in July 2026.

How did search popularity change for local SEO platforms worldwide in August 2026?

  1. In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.

  2. In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.

  3. In August 2026, Local Falcon lost estimated Share of Search among local SEO platforms worldwide, from 28.4% to 23.8%.

  4. Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

  5. Estimated monthly branded searches for Local Viking worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

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