Brandwave

How popular isBrightLocal in search?

In August 2026, there were an estimated 22.6K branded searches for BrightLocal worldwide which is down 18.1% over the last 11 months. BrightLocal holds 53.9% estimated Share of Search among local SEO platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BrightLocal53.9%
  2. Local Falcon23.8%
  3. Whitespark15.9%
  4. Localo4.3%
  5. Local Viking2.1%
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Which local SEO platforms compete with BrightLocal?

BrightLocal against local SEO platforms worldwide, by month

Share of Search by month for BrightLocal, Local Falcon, Whitespark, Localo, Local Viking. The figures are in the table below the chart.

View monthly share of search table
MonthBrightLocalLocal FalconWhitesparkLocaloLocal Viking
Oct 202564.9%15.6%12.9%3.5%3.1%
Nov 202564.9%15.6%12.8%3.6%3%
Dec 202563.7%18.7%12.6%2.6%2.3%
Jan 202659.5%21.1%14.2%2.5%2.8%
Feb 202664.5%17.6%12%3.1%2.8%
Mar 202663.8%18.5%12.4%2.8%2.4%
Apr 202659.4%21.2%14.4%2.9%2.1%
May 202660.5%21.7%12.1%3.5%2.2%
Jun 202655.8%24.6%13.6%3.5%2.5%
Jul 202652.4%28.4%13%4.2%2%
Aug 202653.9%23.8%15.9%4.3%2.1%
Sep 2026—————

  1. 1.BrightLocal

    53.9%

    Held 1st. 22.6K estimated branded searches, +0.31% vs prior month. Share +1.5 points.

  2. 2.Local Falcon

    23.8%

    Held 2nd. 10K estimated branded searches, -18.2% vs prior month. Share -4.6 points.

  3. 3.Whitespark

    15.9%

    Held 3rd. 6.7K estimated branded searches, +19.7% vs prior month. Share +3 points.

  4. 4.Localo

    4.3%

    Held 4th. 1.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Local Viking

    2.1%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between BrightLocal and its closest rivals

How has branded search demand for BrightLocal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BrightLocal worldwide fell from 27.6K to 22.6K.
  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide decreased from 64.9% to 53.9%.
  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide peaked at 64.9% in October 2025 and was lowest at 52.4% in July 2026.

How did search popularity change for local SEO platforms worldwide in August 2026?

  1. In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.

  2. In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.

  3. In August 2026, Local Falcon lost estimated Share of Search among local SEO platforms worldwide, from 28.4% to 23.8%.

  4. Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

  5. Estimated monthly branded searches for Local Viking worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

Where does BrightLocal compete?

BrightLocal is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online review management platforms2nd of 727.8%Show ranking
Listing management platforms1st of 537.6%Show ranking
Local SEO platforms1st of 553.9%Shown above

How is BrightLocal measured?

Brandwave collects information about searches that people make online using BrightLocal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • brightlocal
  • brightlocal local seo

Do you work for BrightLocal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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