Brandwave

Listing management platforms:Which brands are most popular in search?

In August 2026, BrightLocal was the most searched among listing management platforms worldwide, with an estimated 22.6K branded searches and 37.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BrightLocal37.6%
  2. Yext36.9%
  3. Uberall20.1%
  4. Synup3.2%
  5. Moz Local2.2%

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Share of SearchLeaderboard

Compare the platforms used to manage business listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among listing management platforms worldwide, by month

Share of Search by month for BrightLocal, Yext, Uberall, Synup, Moz Local. The figures are in the table below the chart.

View monthly share of search table
MonthBrightLocalYextUberallSynupMoz Local
Oct 202530.1%44.3%19.8%3.2%2.6%
Nov 202537.6%36.8%20.1%3.3%2.2%
Dec 202537.5%36.7%20%3.2%2.6%
Jan 202636%34.7%23.2%3.7%2.4%
Feb 202638.5%34.8%19%3.1%4.6%
Mar 202640.5%31.9%21.3%2.8%3.4%
Apr 202637.7%36.5%20%2.6%3.2%
May 202637.5%36.3%19.8%2.5%3.9%
Jun 202633.2%39.9%21.8%2.8%2.4%
Jul 202633%39.7%21.7%2.8%2.8%
Aug 202637.6%36.9%20.1%3.2%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BrightLocal

    37.6%

    Moved from 2nd to 1st. 22.6K estimated branded searches, +0.31% vs prior month. Share +4.6 points.

  2. 2.Yext

    36.9%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.8 points.

  3. 3.Uberall

    20.1%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.Synup

    3.2%

    Moved from 5th to 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Moz Local

    2.2%

    Moved from 4th to 5th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among listing management platforms worldwide?

In August 2026, BrightLocal was the most searched among listing management platforms worldwide, with an estimated 22.6K branded searches and 37.6% estimated Share of Search within this set. Yext is in 2nd place, 0.6 percentage points behind at 36.9% Share of Search.

Global listing management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BrightLocal30.1% → 37.6%40.5%Mar 202630.1%Oct 20252nd → 1st
Yext44.3% → 36.9%44.3%Oct 202531.9%Mar 20261st → 2nd
Uberall19.8% → 20.1%23.2%Jan 202619%Feb 20263rd
Synup3.2%3.7%Jan 20262.5%May 20264th
Moz Local2.6% → 2.2%4.6%Feb 20262.2%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among listing management platforms worldwide increased from 30.1% to 37.6%.
  • Across the 11 months ending August 2026, Yext’s estimated Share of Search among listing management platforms worldwide decreased from 44.3% to 36.9%.
  • Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among listing management platforms worldwide peaked at 40.5% in March 2026 and was lowest at 30.1% in October 2025.
  • Across the 11 months ending August 2026, Yext’s estimated Share of Search among listing management platforms worldwide peaked at 44.3% in October 2025 and was lowest at 31.9% in March 2026.
  • Across the 11 months ending August 2026, Uberall’s estimated Share of Search among listing management platforms worldwide peaked at 23.2% in January 2026 and was lowest at 19% in February 2026.
  • Across the 11 months ending August 2026, Synup’s estimated Share of Search among listing management platforms worldwide peaked at 3.7% in January 2026 and was lowest at 2.5% in May 2026.
  • Across the 11 months ending August 2026, Moz Local’s estimated Share of Search among listing management platforms worldwide peaked at 4.6% in February 2026 and was lowest at 2.2% in August 2026.
  • Across the 11 months ending August 2026, BrightLocal rose from 2nd to 1st among listing management platforms worldwide.
  • Across the 11 months ending August 2026, Yext fell from 1st to 2nd among listing management platforms worldwide.
  • Across the 11 months ending August 2026, Uberall, Synup and Moz Local held steady: their estimated Share of Search among listing management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for listing management platforms worldwide in August 2026?

  1. In August 2026, BrightLocal overtook Yext to take the highest estimated Share of Search among listing management platforms worldwide, at 37.6%.

  2. In August 2026, Yext lost estimated Share of Search among listing management platforms worldwide, from 39.7% to 36.9%.

  3. In August 2026, Uberall lost estimated Share of Search among listing management platforms worldwide, from 21.7% to 20.1%.

  4. In August 2026, Moz Local lost estimated Share of Search among listing management platforms worldwide, from 2.8% to 2.2%.

  5. In August 2026, Synup rose from 5th to 4th among listing management platforms worldwide.

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