How popular isBrightLocal in search?
In August 2026, there were an estimated 22.6K branded searches for BrightLocal worldwide which is down 18.1% over the last 11 months. BrightLocal holds 37.6% estimated Share of Search among listing management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which listing management platforms compete with BrightLocal?
Share of Search by month for BrightLocal, Yext, Uberall, Synup, Moz Local. The figures are in the table below the chart.
View monthly share of search table
| Month | BrightLocal | Yext | Uberall | Synup | Moz Local |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 44.3% | 19.8% | 3.2% | 2.6% |
| Nov 2025 | 37.6% | 36.8% | 20.1% | 3.3% | 2.2% |
| Dec 2025 | 37.5% | 36.7% | 20% | 3.2% | 2.6% |
| Jan 2026 | 36% | 34.7% | 23.2% | 3.7% | 2.4% |
| Feb 2026 | 38.5% | 34.8% | 19% | 3.1% | 4.6% |
| Mar 2026 | 40.5% | 31.9% | 21.3% | 2.8% | 3.4% |
| Apr 2026 | 37.7% | 36.5% | 20% | 2.6% | 3.2% |
| May 2026 | 37.5% | 36.3% | 19.8% | 2.5% | 3.9% |
| Jun 2026 | 33.2% | 39.9% | 21.8% | 2.8% | 2.4% |
| Jul 2026 | 33% | 39.7% | 21.7% | 2.8% | 2.8% |
| Aug 2026 | 37.6% | 36.9% | 20.1% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.6% | 22.6K | +0.31% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.9% | 22.2K | -18.1% | -2.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 12.1K | -18.2% | -1.6 points | |
| 4, moved from 5th to 4th | 3.2% | 1.9K | 0% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.2% | 1.3K | -31.6% | -0.6 pointsmoved from 4th to 5th |
37.6%
Moved from 2nd to 1st. 22.6K estimated branded searches, +0.31% vs prior month. Share +4.6 points.
2.
Yext36.9%
Moved from 1st to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.8 points.
3.
Uberall20.1%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
4.
Synup
3.2%
Moved from 5th to 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.2%
Moved from 4th to 5th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.6 points.
Compare search popularity between BrightLocal and its closest rivals
How has branded search demand for BrightLocal changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BrightLocal worldwide fell from 27.6K to 22.6K.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among listing management platforms worldwide increased from 30.1% to 37.6%.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among listing management platforms worldwide peaked at 40.5% in March 2026 and was lowest at 30.1% in October 2025.
- Across the 11 months ending August 2026, BrightLocal rose from 2nd to 1st among listing management platforms worldwide.
How did search popularity change for listing management platforms worldwide in August 2026?
5 changes
In August 2026, BrightLocal overtook Yext to take the highest estimated Share of Search among listing management platforms worldwide, at 37.6%.
In August 2026, Yext lost estimated Share of Search among listing management platforms worldwide, from 39.7% to 36.9%.
In August 2026, Uberall lost estimated Share of Search among listing management platforms worldwide, from 21.7% to 20.1%.
In August 2026, Moz Local lost estimated Share of Search among listing management platforms worldwide, from 2.8% to 2.2%.
In August 2026, Synup rose from 5th to 4th among listing management platforms worldwide.
Where does BrightLocal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online review management platforms | 2nd of 7 | 27.8% | Show ranking |
| Listing management platforms | 1st of 5 | 37.6% | Shown above |
| Local SEO platforms | 1st of 5 | 53.9% | Show ranking |
How is BrightLocal measured?
Brandwave collects information about searches that people make online using BrightLocal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- brightlocal
- brightlocal local seo
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Is BrightLocal your brand?
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