Birdeye vs BrightLocal:Which is more popular by branded search?
In August 2026, Birdeye had more branded searches than BrightLocal among online review management platforms worldwide. Birdeye was estimated to have 49.6K branded searches compared to BrightLocal’s 22.6K, and held a 61% Share of Search versus BrightLocal’s 27.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Birdeye or BrightLocal?
Compare platforms that help local businesses request reviews, manage reputation, and respond to customer feedback. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birdeye, BrightLocal. The figures are in the table below the chart.
View monthly share of search table
| Month | Birdeye | BrightLocal | GatherUp | NiceJob | ReviewTrackers | Podium | Broadly |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 28% | 3% | 3.3% | 2.9% | 0.96% | 0.24% |
| Nov 2025 | 62.3% | 28.4% | 2.5% | 3.2% | 2.5% | 0.94% | 0.18% |
| Dec 2025 | 57.5% | 32.1% | 2.8% | 3.7% | 2.8% | 0.86% | 0.21% |
| Jan 2026 | 61.6% | 28.6% | 3% | 3.3% | 2.4% | 0.93% | 0.16% |
| Feb 2026 | 60.4% | 29.9% | 3% | 3.2% | 2.4% | 0.95% | 0.18% |
| Mar 2026 | 74.6% | 19% | 2.5% | 1.9% | 1.3% | 0.58% | 0.1% |
| Apr 2026 | 57.1% | 31.6% | 2.8% | 4.5% | 2.7% | 1% | 0.2% |
| May 2026 | 62.8% | 28.2% | 3% | 3.2% | 1.9% | 0.77% | 0.16% |
| Jun 2026 | 60.7% | 27.5% | 4.5% | 3.9% | 2.3% | 0.9% | 0.2% |
| Jul 2026 | 60.6% | 27.5% | 4.5% | 3.9% | 2.3% | 0.92% | 0.2% |
| Aug 2026 | 61% | 27.8% | 4.5% | 3.3% | 2.3% | 0.92% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Birdeye and BrightLocal comparison changed over the last 12 months?
3 findings
- Birdeye was ahead of BrightLocal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birdeye’s estimated Share of Search among online review management platforms worldwide moved from 61.5% to 61%, and its estimated monthly branded searches moved from 60.6K to 49.6K.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among online review management platforms worldwide moved from 28% to 27.8%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
How did search popularity change for online review management platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Birdeye worldwide fell 18.2% over 11 measured months, from 60.6K to 49.6K in August 2026.
Estimated monthly branded searches for BrightLocal worldwide fell 18.1% over 11 measured months, from 27.6K to 22.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birdeye’s and BrightLocal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birdeye
2 branded search terms
- birdeye
- birdeye review management
BrightLocal
2 branded search terms
- brightlocal
- brightlocal local seo
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