BrightLocal vs Localo:Which is more popular by branded search?
In August 2026, BrightLocal had more branded searches than Localo among local SEO platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Localo’s 1.8K, and held a 53.9% Share of Search versus Localo’s 4.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, BrightLocal or Localo?
Compare tools for managing local listings, citations, and map rankings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BrightLocal, Localo. The figures are in the table below the chart.
View monthly share of search table
| Month | BrightLocal | Local Falcon | Whitespark | Localo | Local Viking |
|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 15.6% | 12.9% | 3.5% | 3.1% |
| Nov 2025 | 64.9% | 15.6% | 12.8% | 3.6% | 3% |
| Dec 2025 | 63.7% | 18.7% | 12.6% | 2.6% | 2.3% |
| Jan 2026 | 59.5% | 21.1% | 14.2% | 2.5% | 2.8% |
| Feb 2026 | 64.5% | 17.6% | 12% | 3.1% | 2.8% |
| Mar 2026 | 63.8% | 18.5% | 12.4% | 2.8% | 2.4% |
| Apr 2026 | 59.4% | 21.2% | 14.4% | 2.9% | 2.1% |
| May 2026 | 60.5% | 21.7% | 12.1% | 3.5% | 2.2% |
| Jun 2026 | 55.8% | 24.6% | 13.6% | 3.5% | 2.5% |
| Jul 2026 | 52.4% | 28.4% | 13% | 4.2% | 2% |
| Aug 2026 | 53.9% | 23.8% | 15.9% | 4.3% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the BrightLocal and Localo comparison changed over the last 12 months?
3 findings
- BrightLocal was ahead of Localo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide moved from 64.9% to 53.9%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
- Across the 11 months ending August 2026, Localo’s estimated Share of Search among local SEO platforms worldwide moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 1.5K to 1.8K.
How did search popularity change for local SEO platforms worldwide in August 2026?
2 changes
In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.
Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BrightLocal’s and Localo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrightLocal
2 branded search terms
- brightlocal
- brightlocal local seo
Localo
17 branded search terms
- localo ai
- localo alternative
- localo black friday
- localo free
- localo free checker
- localo gmb
- localo ia
- localo local rank checker
- localo local seo
- localo login
- localo pricing
- localo rank checker
- localo ranking
- localo seo
- localo site
- localo tool
- localo.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.