Brandwave

How popular isYext?

In September 2026, people searched for Yext by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 35.6% of all global local SEO platform searches, placing Yext first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about local SEO platforms, Yext appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Yext is the most searched of 8 competitors and the sixth most recommended in AI answers.

  1. YextShare of searches 35.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. BrightLocalShare of searches 29.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Local FalconShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. WhitesparkShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. LocaloShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top local SEO platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yext was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yext is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrightLocal1st
  2. Semrush Local2nd
  3. Whitespark3rd
  4. Local Falcon4th
  5. Moz Local5th
  6. Yext6th
  7. Localo7th
  8. Local Viking7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about local SEO platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which local SEO platforms compete with Yext?

Yext against local SEO platforms worldwide, by month

Share of searches by month for Yext, BrightLocal, Local Falcon, Whitespark. The figures are in the table below the chart.

View monthly share of searches table
MonthYextBrightLocalLocal FalconWhitesparkLocaloMoz LocalLocal VikingSemrush Local
Oct 202546.7%31.8%9.5%6.3%0.63%2.8%1.5%0.83%
Nov 202537.4%38.2%11.4%7.5%0.73%2.2%1.8%0.66%
Dec 202536.7%37.5%13.2%7.4%0.6%2.6%1.4%0.65%
Jan 202634.5%35.8%15.7%8.5%0.69%2.4%1.7%0.75%
Feb 202634.3%38%12.8%7%1.1%4.6%1.6%0.61%
Mar 202631.6%40.1%13.9%7.8%1%3.4%1.5%0.69%
Apr 202634.6%35.7%15.2%8.6%0.89%3.1%1.3%0.75%
May 202634.7%35.8%15.3%7.1%1.3%3.7%1.3%0.76%
Jun 202638.1%31.7%16.7%7.7%1.3%2.2%1.4%0.83%
Jul 202636.7%30.5%19.1%7.5%1.6%2.6%1.2%0.8%
Aug 202633%33.6%17.6%9.9%1.6%1.9%1.3%1.1%
Sep 202635.6%29.7%19.2%10.7%1.7%1.3%0.95%0.78%

  1. 1.Yext

    35.6%

    Moved from 2nd to 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.

  2. 2.BrightLocal

    29.7%

    Moved from 1st to 2nd. 22.6K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Local Falcon

    19.2%

    Held 3rd. 14.6K estimated branded searches, +23.1% vs prior month. Share +1.6 points.

  4. 4.Whitespark

    10.7%

    Held 4th. 8.2K estimated branded searches, +22.5% vs prior month. Share +0.8 points.

  5. 5.Localo

    1.7%

    Moved from 6th to 5th. 1.3K estimated branded searches, +17.8% vs prior month. Share +0.1 points.

  6. 6.Moz Local

    1.3%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.6 points.

  7. 7.Local Viking

    0.95%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Semrush Local

    0.78%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare popularity between Yext and its closest rivals

Every comparison with Yext

13 comparisons

How has branded search demand for Yext changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yext worldwide fell from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Yext’s share of searches among local SEO platforms worldwide decreased from 46.7% to 35.6%.
  • Across the 12 months ending September 2026, Yext’s share of searches among local SEO platforms worldwide peaked at 46.7% in October 2025 and was lowest at 31.6% in March 2026.

How did search popularity change for local SEO platforms worldwide in September 2026?

6 changes

  1. In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches.

  2. In September 2026, Local Falcon gained share of searches among local SEO platforms worldwide, from 17.6% to 19.2%.

  3. In September 2026, Whitespark gained share of searches among local SEO platforms worldwide, from 9.9% to 10.7%.

  4. In September 2026, BrightLocal lost share of searches among local SEO platforms worldwide, from 33.6% to 29.7%.

  5. In September 2026, Moz Local lost share of searches among local SEO platforms worldwide, from 1.9% to 1.3%.

  6. In September 2026, Localo rose from 6th to 5th among local SEO platforms worldwide.

How are Yext’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yext’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yext

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How the Brand Demand Index is measured

Where does Yext compete?

Yext is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Reputation management platforms2nd of 624.9%Show ranking
Local SEO platforms1st of 835.6%Shown above
Listing management platforms1st of 640.1%Show ranking
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