Local Viking vs Yext:Which is more popular?
In September 2026, Yext had more branded searches than Local Viking among local SEO platforms worldwide. Yext had about 27,100 branded searches, while Local Viking had 720. Yext made up 35.6% of all local SEO platform searches we track, and Local Viking accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Yext appeared in two of the five answers and Local Viking in one. Yext was mentioned before Local Viking in every answer that named either.
Who do people search for more?
Yext, about 38 searches for every 1 for Local Viking
Who does AI mention more?
Yext, mentioned in 2 of 5 answers, Local Viking in 1
Who does AI recommend more?
Yext, named ahead of Local Viking in 2 of 2 answers
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yext was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Local Viking was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Yext was listed before Local Viking in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st
Semrush Local2nd
Whitespark3rd
Local Falcon4th
Moz Local5th- Yext6th
Localo7th
Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use?”
Asked ChatGPT
“What are the best local SEO platforms?”
Asked ChatGPT
“What's the best local SEO platform for local businesses?”
Searched Google, AI Overview
“local seo platforms”
Searched Google, AI Overview
“citation management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Local Viking or Yext more popular in search?
This chart shows how often people search Google for Local Viking and Yext by name. Each line represents a brand's share of searches for all eight local SEO platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Yext, Local Viking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yext | BrightLocal | Local Falcon | Whitespark | Localo | Moz Local | Local Viking | Semrush Local |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 31.8% | 9.5% | 6.3% | 0.63% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 37.4% | 38.2% | 11.4% | 7.5% | 0.73% | 2.2% | 1.8% | 0.66% |
| Dec 2025 | 36.7% | 37.5% | 13.2% | 7.4% | 0.6% | 2.6% | 1.4% | 0.65% |
| Jan 2026 | 34.5% | 35.8% | 15.7% | 8.5% | 0.69% | 2.4% | 1.7% | 0.75% |
| Feb 2026 | 34.3% | 38% | 12.8% | 7% | 1.1% | 4.6% | 1.6% | 0.61% |
| Mar 2026 | 31.6% | 40.1% | 13.9% | 7.8% | 1% | 3.4% | 1.5% | 0.69% |
| Apr 2026 | 34.6% | 35.7% | 15.2% | 8.6% | 0.89% | 3.1% | 1.3% | 0.75% |
| May 2026 | 34.7% | 35.8% | 15.3% | 7.1% | 1.3% | 3.7% | 1.3% | 0.76% |
| Jun 2026 | 38.1% | 31.7% | 16.7% | 7.7% | 1.3% | 2.2% | 1.4% | 0.83% |
| Jul 2026 | 36.7% | 30.5% | 19.1% | 7.5% | 1.6% | 2.6% | 1.2% | 0.8% |
| Aug 2026 | 33% | 33.6% | 17.6% | 9.9% | 1.6% | 1.9% | 1.3% | 1.1% |
| Sep 2026 | 35.6% | 29.7% | 19.2% | 10.7% | 1.7% | 1.3% | 0.95% | 0.78% |
How has the Local Viking and Yext comparison changed over the last 12 months?
3 findings
- Yext was ahead of Local Viking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Local Viking’s share of searches among local SEO platforms worldwide moved from 1.5% to 0.95%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 12 months ending September 2026, Yext’s share of searches among local SEO platforms worldwide moved from 46.7% to 35.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for local SEO platforms worldwide in September 2026?
2 changes
In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches.
Estimated monthly branded searches for Local Viking worldwide fell 44.6% over 12 measured months, from 1.3K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Local Viking’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Local Viking
1 branded search term
- local viking
Yext
1 branded search term
- yext
Other head-to-heads among local SEO platforms
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