Brandwave

How popular isLocal Viking in search?

In August 2026, there were an estimated 880 branded searches for Local Viking worldwide which is down 32.3% over the last 11 months. Local Viking holds 2.1% estimated Share of Search among local SEO platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BrightLocal53.9%
  2. Local Falcon23.8%
  3. Whitespark15.9%
  4. Localo4.3%
  5. Local Viking2.1%
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Which local SEO platforms compete with Local Viking?

Local Viking against local SEO platforms worldwide, by month

Share of Search by month for BrightLocal, Local Falcon, Whitespark, Localo, Local Viking. The figures are in the table below the chart.

View monthly share of search table
MonthBrightLocalLocal FalconWhitesparkLocaloLocal Viking
Oct 202564.9%15.6%12.9%3.5%3.1%
Nov 202564.9%15.6%12.8%3.6%3%
Dec 202563.7%18.7%12.6%2.6%2.3%
Jan 202659.5%21.1%14.2%2.5%2.8%
Feb 202664.5%17.6%12%3.1%2.8%
Mar 202663.8%18.5%12.4%2.8%2.4%
Apr 202659.4%21.2%14.4%2.9%2.1%
May 202660.5%21.7%12.1%3.5%2.2%
Jun 202655.8%24.6%13.6%3.5%2.5%
Jul 202652.4%28.4%13%4.2%2%
Aug 202653.9%23.8%15.9%4.3%2.1%
Sep 2026—————

  1. 1.BrightLocal

    53.9%

    held 1st · 22.6K estimated branded searches · +0.31% vs prior month · +1.5 points

  2. 2.Local Falcon

    23.8%

    held 2nd · 10K estimated branded searches · -18.2% vs prior month · -4.6 points

  3. 3.Whitespark

    15.9%

    held 3rd · 6.7K estimated branded searches · +19.7% vs prior month · +3 points

  4. 4.Localo

    4.3%

    held 4th · 1.8K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Local Viking

    2.1%

    held 5th · 880 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Local Viking and its closest rivals

How has branded search demand for Local Viking changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Local Viking worldwide fell from 1.3K to 880.
  • Across the 11 months ending August 2026, Local Viking’s estimated Share of Search among local SEO platforms worldwide decreased from 3.1% to 2.1%.
  • Across the 11 months ending August 2026, Local Viking’s estimated Share of Search among local SEO platforms worldwide peaked at 3.1% in October 2025 and was lowest at 2% in July 2026.

How did search popularity change for local SEO platforms worldwide in August 2026?

  1. In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.

  2. In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.

  3. In August 2026, Local Falcon lost estimated Share of Search among local SEO platforms worldwide, from 28.4% to 23.8%.

  4. Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

  5. Estimated monthly branded searches for Local Viking worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

How is Local Viking measured?

Brandwave collects information about searches that people make online using Local Viking’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • local viking

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How the Brand Demand Index is measured

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