Brandwave

BrightLocal vs Local Falcon:Which is more popular?

In September 2026, BrightLocal had more branded searches than Local Falcon among local SEO platforms worldwide. BrightLocal had about 22,600 branded searches, while Local Falcon had 14,600. BrightLocal made up 29.7% of all local SEO platform searches we track, and Local Falcon accounted for 19.2%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, BrightLocal and Local Falcon each appeared in four of the five answers. BrightLocal was mentioned before Local Falcon in every answer.

Among local SEO platforms worldwide in September 2026

Who do people search for more?

BrightLocal, about 55% more searches than Local Falcon

BrightLocal 22.6K searchesLocal Falcon 14.6K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

BrightLocal in 4 of 5Local Falcon in 4 of 5

Who does AI recommend more?

BrightLocal, named ahead of Local Falcon in every answer

BrightLocal first in 4Local Falcon never first

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Top local SEO platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BrightLocal and Local Falcon were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BrightLocal was listed before Local Falcon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrightLocal1st
  2. Semrush Local2nd
  3. Whitespark3rd
  4. Local Falcon4th
  5. Moz Local5th
  6. Yext6th
  7. Localo7th
  8. Local Viking7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Local Falcon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Local4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz Local3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yext2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about local SEO platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BrightLocal or Local Falcon more popular in search?

This chart shows how often people search Google for BrightLocal and Local Falcon by name. Each line represents a brand's share of searches for all eight local SEO platforms we track, month by month, from English-language searches worldwide.

BrightLocal and Local Falcon among local SEO platforms worldwide, by month

Share of searches by month for BrightLocal, Local Falcon. The figures are in the table below the chart.

View monthly share of searches table
MonthYextBrightLocalLocal FalconWhitesparkLocaloMoz LocalLocal VikingSemrush Local
Oct 202546.7%31.8%9.5%6.3%0.63%2.8%1.5%0.83%
Nov 202537.4%38.2%11.4%7.5%0.73%2.2%1.8%0.66%
Dec 202536.7%37.5%13.2%7.4%0.6%2.6%1.4%0.65%
Jan 202634.5%35.8%15.7%8.5%0.69%2.4%1.7%0.75%
Feb 202634.3%38%12.8%7%1.1%4.6%1.6%0.61%
Mar 202631.6%40.1%13.9%7.8%1%3.4%1.5%0.69%
Apr 202634.6%35.7%15.2%8.6%0.89%3.1%1.3%0.75%
May 202634.7%35.8%15.3%7.1%1.3%3.7%1.3%0.76%
Jun 202638.1%31.7%16.7%7.7%1.3%2.2%1.4%0.83%
Jul 202636.7%30.5%19.1%7.5%1.6%2.6%1.2%0.8%
Aug 202633%33.6%17.6%9.9%1.6%1.9%1.3%1.1%
Sep 202635.6%29.7%19.2%10.7%1.7%1.3%0.95%0.78%

How has the BrightLocal and Local Falcon comparison changed over the last 12 months?

3 findings
  • BrightLocal was ahead of Local Falcon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BrightLocal’s share of searches among local SEO platforms worldwide moved from 31.8% to 29.7%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
  • Across the 12 months ending September 2026, Local Falcon’s share of searches among local SEO platforms worldwide moved from 9.5% to 19.2%, and its estimated monthly branded searches moved from 8.2K to 14.6K.

How did search popularity change for local SEO platforms worldwide in September 2026?

3 changes

  1. In September 2026, Yext overtook BrightLocal to become the leader among local SEO platforms worldwide, with 35.6% of the searches.

  2. In September 2026, Local Falcon gained share of searches among local SEO platforms worldwide, from 17.6% to 19.2%.

  3. In September 2026, BrightLocal lost share of searches among local SEO platforms worldwide, from 33.6% to 29.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BrightLocal’s and Local Falcon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BrightLocal

2 branded search terms

  • brightlocal
  • brightlocal local seo

Local Falcon

3 branded search terms

  • local falcon
  • local falcon seo
  • localfalcon

How the Brand Demand Index is measured

Other head-to-heads among local SEO platforms

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