BrightLocal vs Synup:Which is more popular by branded search?
In August 2026, BrightLocal had more branded searches than Synup among listing management platforms worldwide. BrightLocal was estimated to have 22.6K branded searches compared to Synup’s 1.9K, and held a 37.6% Share of Search versus Synup’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BrightLocal or Synup?
Compare the platforms used to manage business listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BrightLocal, Synup. The figures are in the table below the chart.
View monthly share of search table
| Month | BrightLocal | Yext | Uberall | Synup | Moz Local |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 44.3% | 19.8% | 3.2% | 2.6% |
| Nov 2025 | 37.6% | 36.8% | 20.1% | 3.3% | 2.2% |
| Dec 2025 | 37.5% | 36.7% | 20% | 3.2% | 2.6% |
| Jan 2026 | 36% | 34.7% | 23.2% | 3.7% | 2.4% |
| Feb 2026 | 38.5% | 34.8% | 19% | 3.1% | 4.6% |
| Mar 2026 | 40.5% | 31.9% | 21.3% | 2.8% | 3.4% |
| Apr 2026 | 37.7% | 36.5% | 20% | 2.6% | 3.2% |
| May 2026 | 37.5% | 36.3% | 19.8% | 2.5% | 3.9% |
| Jun 2026 | 33.2% | 39.9% | 21.8% | 2.8% | 2.4% |
| Jul 2026 | 33% | 39.7% | 21.7% | 2.8% | 2.8% |
| Aug 2026 | 37.6% | 36.9% | 20.1% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the BrightLocal and Synup comparison changed over the last 12 months?
3 findings
- BrightLocal was ahead of Synup in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among listing management platforms worldwide moved from 30.1% to 37.6%, and its estimated monthly branded searches moved from 27.6K to 22.6K.
- Across the 11 months ending August 2026, Synup’s estimated Share of Search among listing management platforms worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for listing management platforms worldwide in August 2026?
2 changes
In August 2026, BrightLocal overtook Yext to take the highest estimated Share of Search among listing management platforms worldwide, at 37.6%.
In August 2026, Synup rose from 5th to 4th among listing management platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using BrightLocal’s and Synup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrightLocal
2 branded search terms
- brightlocal
- brightlocal local seo
Synup
1 branded search term
- synup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.