Brandwave

How popular isTripadvisor in search?

In August 2026, there were an estimated 5M branded searches for Tripadvisor worldwide which is up 22.2% over the last 11 months. Tripadvisor holds 49.4% estimated Share of Search among review platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tripadvisor49.4%
  2. Trustpilot27.1%
  3. Yelp14.8%
  4. Google Reviews8.1%
  5. Foursquare0.49%
Tripadvisor website (opens in a new tab)

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Which review platforms compete with Tripadvisor?

Tripadvisor against review platforms worldwide, by month

Share of Search by month for Tripadvisor, Trustpilot, Yelp, Google Reviews. The figures are in the table below the chart.

View monthly share of search table
MonthTripadvisorTrustpilotYelpGoogle ReviewsFoursquare
Oct 202545.1%30.2%16.5%7.4%0.67%
Nov 202542.3%34.6%15.5%7%0.63%
Dec 202541.6%34.1%15.2%8.4%0.75%
Jan 202642.3%34.6%15.5%7%0.63%
Feb 202645.1%30.2%16.5%7.4%0.82%
Mar 202643.3%29%19.4%7.1%1.2%
Apr 202643.5%29.1%19.5%7.2%0.79%
May 202646.6%25.5%20.9%6.3%0.69%
Jun 202650.1%27.5%15%6.7%0.61%
Jul 202649.4%27.1%14.8%8.1%0.49%
Aug 202649.4%27.1%14.8%8.1%0.49%
Sep 2026—————

  1. 1.Tripadvisor

    49.4%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Trustpilot

    27.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Yelp

    14.8%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Google Reviews

    8.1%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Foursquare

    0.49%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tripadvisor and its closest rivals

How has branded search demand for Tripadvisor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tripadvisor worldwide rose from 4.1M to 5M.
  • Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide increased from 45.1% to 49.4%.
  • Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide peaked at 50.1% in June 2026 and was lowest at 41.6% in December 2025.

How did search popularity change for review platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

  2. Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.

  3. Estimated monthly branded searches for Foursquare worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Tripadvisor compete?

Tripadvisor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Review platforms1st of 549.4%Shown above
Travel guide platforms1st of 594.2%Show ranking

How is Tripadvisor measured?

Brandwave collects information about searches that people make online using Tripadvisor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tripadvisor

Do you work for Tripadvisor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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