Lonely Planet vs Tripadvisor:Which is more popular by branded search?
In August 2026, Tripadvisor had more branded searches than Lonely Planet among travel guide platforms worldwide. Tripadvisor was estimated to have 5M branded searches compared to Lonely Planet’s 90.5K, and held a 94.2% Share of Search versus Lonely Planet’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lonely Planet or Tripadvisor?
Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tripadvisor, Lonely Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Time Out | Lonely Planet | Wikivoyage | Culture Trip |
|---|---|---|---|---|---|
| Oct 2025 | 92% | 4.5% | 3% | 0.33% | 0.1% |
| Nov 2025 | 91.4% | 4.5% | 3.7% | 0.33% | 0.08% |
| Dec 2025 | 90.5% | 5.4% | 3.6% | 0.4% | 0.08% |
| Jan 2026 | 91% | 5.5% | 3% | 0.4% | 0.08% |
| Feb 2026 | 92% | 4.5% | 3% | 0.41% | 0.08% |
| Mar 2026 | 89.8% | 4.4% | 5.4% | 0.27% | 0.08% |
| Apr 2026 | 91.5% | 4.5% | 3.7% | 0.27% | 0.08% |
| May 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.07% |
| Jun 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Jul 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.05% |
| Aug 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Lonely Planet and Tripadvisor comparison changed over the last 12 months?
3 findings
- Tripadvisor was ahead of Lonely Planet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide moved from 3% to 1.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide moved from 92% to 94.2%, and its estimated monthly branded searches moved from 4.1M to 5M.
How did search popularity change for travel guide platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.
Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lonely Planet’s and Tripadvisor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lonely Planet
1 branded search term
- lonely planet
Tripadvisor
1 branded search term
- tripadvisor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.