Brandwave

How popular isWanderlog?

In September 2026, people searched for Wanderlog by name about 246,000 times worldwide, a 49.1% increase from the previous year. These searches made up 4.7% of all global travel guide platform searches, placing Wanderlog fourth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about travel guide platforms, Wanderlog appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Wanderlog is the fourth most searched of 9 competitors and the second most recommended in AI answers.

  1. TripadvisorShare of searches 77.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Rome2RioShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. Time OutShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. WanderlogShare of searches 4.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Lonely PlanetShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top travel guide platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wanderlog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wanderlog is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lonely Planet1st
  2. Wanderlog2nd
  3. Rick Steves3rd
  4. Tripadvisor4th
  5. Atlas Obscura4th
  6. Culture Trip6th
  7. Rome2Rio7th
  8. Time Out8th
  9. Wikivoyage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lonely Planet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wanderlog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rick Steves3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tripadvisor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rome2Rio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atlas Obscura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Time Out1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Culture Trip1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wikivoyage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel guide platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which travel guide platforms compete with Wanderlog?

Wanderlog against travel guide platforms worldwide, by month

Share of searches by month for Tripadvisor, Rome2Rio, Time Out, Wanderlog, Lonely Planet. The figures are in the table below the chart.

View monthly share of searches table
MonthTripadvisorRome2RioTime OutWanderlogLonely PlanetAtlas ObscuraRick StevesWikivoyageCulture Trip
Oct 202577.5%8.5%3.8%3.1%2.6%2.1%2.1%0.28%0.08%
Nov 202577%8.5%3.8%3.1%3.1%2.1%2.1%0.28%0.07%
Dec 202575.5%8.3%4.5%3.7%3%2%2.5%0.33%0.07%
Jan 202676.5%8.4%4.6%3.8%2.5%1.7%2.1%0.34%0.07%
Feb 202677.5%8.5%3.8%3.8%2.6%1.7%1.7%0.34%0.07%
Mar 202672.4%9.7%3.6%5.3%4.4%1.9%2.4%0.21%0.06%
Apr 202674.8%10.1%3.7%4.5%3%1.7%2%0.22%0.07%
May 202680.1%7.2%3.2%3.9%1.8%1.8%1.8%0.24%0.06%
Jun 202681.2%7.3%3.3%3.3%1.5%1.8%1.5%0.2%0.05%
Jul 202680.6%7.3%3.2%3.2%1.8%1.8%1.8%0.24%0.05%
Aug 202680.4%7.2%3.2%4%1.5%1.8%1.8%0.19%0.05%
Sep 202677.8%7%4.7%4.7%2.1%1.7%1.7%0.28%0.06%

  1. 1.Tripadvisor

    77.8%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.Rome2Rio

    7%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Time Out

    4.7%

    Moved from 4th to 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  4. 4.Wanderlog

    4.7%

    Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Lonely Planet

    2.1%

    Moved from 7th to 5th. 110K estimated branded searches, +21.5% vs prior month. Share +0.6 points.

  6. 6.Atlas Obscura

    1.7%

    Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  7. 7.Rick Steves

    1.7%

    Moved from 6th to 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  8. 8.Wikivoyage

    0.28%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  9. 9.Culture Trip

    0.06%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wanderlog and its closest rivals

Every comparison with Wanderlog

13 comparisons

How has branded search demand for Wanderlog changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wanderlog worldwide rose from 165K to 246K.
  • Across the 12 months ending September 2026, Wanderlog’s share of searches among travel guide platforms worldwide increased from 3.1% to 4.7%.
  • Across the 12 months ending September 2026, Wanderlog’s share of searches among travel guide platforms worldwide peaked at 5.3% in March 2026 and was lowest at 3.1% in November 2025.

How did search popularity change for travel guide platforms worldwide in September 2026?

6 changes

  1. In September 2026, Lonely Planet overtook Atlas Obscura and Rick Steves to rank 5th among travel guide platforms worldwide, with 2.1% of the searches.

  2. In September 2026, Time Out overtook Wanderlog to rank 3rd among travel guide platforms worldwide, with 4.7% of the searches.

  3. In September 2026, Wanderlog gained share of searches among travel guide platforms worldwide, from 4% to 4.7%.

  4. In September 2026, Tripadvisor lost share of searches among travel guide platforms worldwide, from 80.4% to 77.8%.

  5. Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Rome2Rio worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are Wanderlog’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wanderlog’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wanderlog

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How the Brand Demand Index is measured

Where does Wanderlog compete?

Wanderlog is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Travel guide platforms4th of 94.7%Shown above
Travel planning apps2nd of 638.9%Show ranking
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Is Wanderlog your brand?

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