Travel guide platforms:Which brands are most popular in search?
In August 2026, Tripadvisor was the most searched among travel guide platforms worldwide, with an estimated 5M branded searches and 94.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Tripadvisor94.2%
Time Out3.8%Lonely Planet1.7%
Wikivoyage0.23%
Culture Trip0.05%
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Share of SearchLeaderboard
Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tripadvisor, Time Out. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Time Out | Lonely Planet | Wikivoyage | Culture Trip |
|---|---|---|---|---|---|
| Oct 2025 | 92% | 4.5% | 3% | 0.33% | 0.1% |
| Nov 2025 | 91.4% | 4.5% | 3.7% | 0.33% | 0.08% |
| Dec 2025 | 90.5% | 5.4% | 3.6% | 0.4% | 0.08% |
| Jan 2026 | 91% | 5.5% | 3% | 0.4% | 0.08% |
| Feb 2026 | 92% | 4.5% | 3% | 0.41% | 0.08% |
| Mar 2026 | 89.8% | 4.4% | 5.4% | 0.27% | 0.08% |
| Apr 2026 | 91.5% | 4.5% | 3.7% | 0.27% | 0.08% |
| May 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.07% |
| Jun 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Jul 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.05% |
| Aug 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.2% | 5M | 0% | +0.4 points | |
| 2, held 2nd | 3.8% | 201K | 0% | 0 points | |
| 3, held 3rd | 1.7% | 90.5K | -17.7% | -0.4 points | |
| 4, held 4th | 0.23% | 12.1K | -18.2% | 0 points | |
| 5, held 5th | 0.05% | 2.9K | 0% | 0 points |
94.2%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Time Out3.8%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
1.7%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
0.23%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.05%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among travel guide platforms worldwide?
5 brands
In August 2026, Tripadvisor was the most searched among travel guide platforms worldwide, with an estimated 5M branded searches and 94.2% estimated Share of Search within this set. Time Out is in 2nd place, 90.4 percentage points behind at 3.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tripadvisor | 92% → 94.2% | 94.2%Jun 2026 | 89.8%Mar 2026 | 1st |
| Time Out | 4.5% → 3.8% | 5.5%Jan 2026 | 3.8%May 2026 | 2nd |
| Lonely Planet | 3% → 1.7% | 5.4%Mar 2026 | 1.7%Jun 2026 | 3rd |
| Wikivoyage | 0.33% → 0.23% | 0.41%Feb 2026 | 0.23%Jun 2026 | 4th |
| Culture Trip | 0.1% → 0.05% | 0.1%Oct 2025 | 0.05%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide increased from 92% to 94.2%.
- Across the 11 months ending August 2026, Time Out’s estimated Share of Search among travel guide platforms worldwide decreased from 4.5% to 3.8%.
- Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide decreased from 3% to 1.7%.
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide peaked at 94.2% in June 2026 and was lowest at 89.8% in March 2026.
- Across the 11 months ending August 2026, Time Out’s estimated Share of Search among travel guide platforms worldwide peaked at 5.5% in January 2026 and was lowest at 3.8% in May 2026.
- Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide peaked at 5.4% in March 2026 and was lowest at 1.7% in June 2026.
- Across the 11 months ending August 2026, Wikivoyage and Culture Trip held steady: their estimated Share of Search among travel guide platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for travel guide platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.
Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
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