How popular isRick Steves in search?
In September 2026, people searched for Rick Steves by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 1.7% of all global travel guide platform searches, placing Rick Steves seventh out of nine platforms. These are worldwide searches for English-language branded terms.
Tripadvisor77.8%
Rome2Rio7%
Time Out4.7%
Wanderlog4.7%
Lonely Planet2.1%- Atlas Obscura1.7%
- Rick Steves1.7%
Wikivoyage0.28%
Culture Trip0.06%
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Which travel guide platforms compete with Rick Steves?
Share of searches by month for Tripadvisor, Rome2Rio, Time Out, Wanderlog, Lonely Planet, Rick Steves. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tripadvisor | Rome2Rio | Time Out | Wanderlog | Lonely Planet | Atlas Obscura | Rick Steves | Wikivoyage | Culture Trip |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 3.8% | 3.1% | 2.6% | 2.1% | 2.1% | 0.28% | 0.08% |
| Nov 2025 | 77% | 8.5% | 3.8% | 3.1% | 3.1% | 2.1% | 2.1% | 0.28% | 0.07% |
| Dec 2025 | 75.5% | 8.3% | 4.5% | 3.7% | 3% | 2% | 2.5% | 0.33% | 0.07% |
| Jan 2026 | 76.5% | 8.4% | 4.6% | 3.8% | 2.5% | 1.7% | 2.1% | 0.34% | 0.07% |
| Feb 2026 | 77.5% | 8.5% | 3.8% | 3.8% | 2.6% | 1.7% | 1.7% | 0.34% | 0.07% |
| Mar 2026 | 72.4% | 9.7% | 3.6% | 5.3% | 4.4% | 1.9% | 2.4% | 0.21% | 0.06% |
| Apr 2026 | 74.8% | 10.1% | 3.7% | 4.5% | 3% | 1.7% | 2% | 0.22% | 0.07% |
| May 2026 | 80.1% | 7.2% | 3.2% | 3.9% | 1.8% | 1.8% | 1.8% | 0.24% | 0.06% |
| Jun 2026 | 81.2% | 7.3% | 3.3% | 3.3% | 1.5% | 1.8% | 1.5% | 0.2% | 0.05% |
| Jul 2026 | 80.6% | 7.3% | 3.2% | 3.2% | 1.8% | 1.8% | 1.8% | 0.24% | 0.05% |
| Aug 2026 | 80.4% | 7.2% | 3.2% | 4% | 1.5% | 1.8% | 1.8% | 0.19% | 0.05% |
| Sep 2026 | 77.8% | 7% | 4.7% | 4.7% | 2.1% | 1.7% | 1.7% | 0.28% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.8% | 4.1M | -18.2% | -2.6 points | |
| 2, held 2nd | 7% | 368K | -18.2% | -0.2 points | |
| 3, moved from 4th to 3rd | 4.7% | 246K | +22.4% | +1.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.7% | 246K | 0% | +0.7 pointsmoved from 3rd to 4th | |
| 5, moved from 7th to 5th | 2.1% | 110K | +21.5% | +0.6 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 1.7% | 90.5K | -17.7% | 0 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 1.7% | 90.5K | -17.7% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.28% | 14.8K | +22.3% | +0.1 points | |
| 9, held 9th | 0.06% | 2.9K | 0% | 0 points |
77.8%
Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.6 points.
2.
Rome2Rio7%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
3.
Time Out4.7%
Moved from 4th to 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.4 points.
4.7%
Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.1%
Moved from 7th to 5th. 110K estimated branded searches, +21.5% vs prior month. Share +0.6 points.
1.7%
Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
1.7%
Moved from 6th to 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
0.28%
Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
0.06%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rick Steves and its closest rivals
- Rick Steves vs Wanderlog: compare search popularity
- Rick Steves vs Lonely Planet: compare search popularity
- Rick Steves vs Atlas Obscura: compare search popularity
- Rick Steves vs Wikivoyage: compare search popularity
- Rick Steves vs Culture Trip: compare search popularity
- Compare Rick Steves with any brand
Every comparison with Rick Steves
8 comparisons
How has branded search demand for Rick Steves changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rick Steves worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Rick Steves’ share of searches among travel guide platforms worldwide peaked at 2.5% in December 2025 and was lowest at 1.5% in June 2026.
How did search popularity change for travel guide platforms worldwide in September 2026?
6 changes
In September 2026, Lonely Planet overtook Atlas Obscura and Rick Steves to rank 5th among travel guide platforms worldwide, with 2.1% of the searches.
In September 2026, Time Out overtook Wanderlog to rank 3rd among travel guide platforms worldwide, with 4.7% of the searches.
In September 2026, Wanderlog gained share of searches among travel guide platforms worldwide, from 4% to 4.7%.
In September 2026, Tripadvisor lost share of searches among travel guide platforms worldwide, from 80.4% to 77.8%.
Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Rome2Rio worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are Rick Steves’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rick Steves’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rick steves
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Is Rick Steves your brand?
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