Brandwave

How popular isLonely Planet in search?

In August 2026, there were an estimated 90.5K branded searches for Lonely Planet worldwide which is down 33% over the last 11 months. Lonely Planet holds 1.7% estimated Share of Search among travel guide platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tripadvisor94.2%
  2. Time Out3.8%
  3. Lonely Planet1.7%
  4. Wikivoyage0.23%
  5. Culture Trip0.05%
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Which travel guide platforms compete with Lonely Planet?

Lonely Planet against travel guide platforms worldwide, by month

Share of Search by month for Tripadvisor, Time Out, Lonely Planet. The figures are in the table below the chart.

View monthly share of search table
MonthTripadvisorTime OutLonely PlanetWikivoyageCulture Trip
Oct 202592%4.5%3%0.33%0.1%
Nov 202591.4%4.5%3.7%0.33%0.08%
Dec 202590.5%5.4%3.6%0.4%0.08%
Jan 202691%5.5%3%0.4%0.08%
Feb 202692%4.5%3%0.41%0.08%
Mar 202689.8%4.4%5.4%0.27%0.08%
Apr 202691.5%4.5%3.7%0.27%0.08%
May 202693.8%3.8%2.1%0.28%0.07%
Jun 202694.2%3.8%1.7%0.23%0.05%
Jul 202693.8%3.8%2.1%0.28%0.05%
Aug 202694.2%3.8%1.7%0.23%0.05%
Sep 2026—————

  1. 1.Tripadvisor

    94.2%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Time Out

    3.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lonely Planet

    1.7%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  4. 4.Wikivoyage

    0.23%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Culture Trip

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lonely Planet and its closest rivals

How has branded search demand for Lonely Planet changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lonely Planet worldwide fell from 135K to 90.5K.
  • Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide decreased from 3% to 1.7%.
  • Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide peaked at 5.4% in March 2026 and was lowest at 1.7% in June 2026.

How did search popularity change for travel guide platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.

  2. Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Lonely Planet measured?

Brandwave collects information about searches that people make online using Lonely Planet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lonely planet

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How the Brand Demand Index is measured

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