Lonely Planet vs Time Out:Which is more popular by branded search?
In August 2026, Time Out had more branded searches than Lonely Planet among travel guide platforms worldwide. Time Out was estimated to have 201K branded searches compared to Lonely Planet’s 90.5K, and held a 3.8% Share of Search versus Lonely Planet’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lonely Planet or Time Out?
Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Time Out, Lonely Planet. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Time Out | Lonely Planet | Wikivoyage | Culture Trip |
|---|---|---|---|---|---|
| Oct 2025 | 92% | 4.5% | 3% | 0.33% | 0.1% |
| Nov 2025 | 91.4% | 4.5% | 3.7% | 0.33% | 0.08% |
| Dec 2025 | 90.5% | 5.4% | 3.6% | 0.4% | 0.08% |
| Jan 2026 | 91% | 5.5% | 3% | 0.4% | 0.08% |
| Feb 2026 | 92% | 4.5% | 3% | 0.41% | 0.08% |
| Mar 2026 | 89.8% | 4.4% | 5.4% | 0.27% | 0.08% |
| Apr 2026 | 91.5% | 4.5% | 3.7% | 0.27% | 0.08% |
| May 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.07% |
| Jun 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Jul 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.05% |
| Aug 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Lonely Planet and Time Out comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Lonely Planet took it in March 2026, Time Out took it in April 2026.
- Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide moved from 3% to 1.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Time Out’s estimated Share of Search among travel guide platforms worldwide moved from 4.5% to 3.8%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for travel guide platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lonely Planet’s and Time Out’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lonely Planet
1 branded search term
- lonely planet
Time Out
1 branded search term
- time out
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.