Brandwave

How popular isTripadvisor in search?

In August 2026, there were an estimated 5M branded searches for Tripadvisor worldwide which is up 22.2% over the last 11 months. Tripadvisor holds 94.2% estimated Share of Search among travel guide platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tripadvisor94.2%
  2. Time Out3.8%
  3. Lonely Planet1.7%
  4. Wikivoyage0.23%
  5. Culture Trip0.05%
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Which travel guide platforms compete with Tripadvisor?

Tripadvisor against travel guide platforms worldwide, by month

Share of Search by month for Tripadvisor, Time Out. The figures are in the table below the chart.

View monthly share of search table
MonthTripadvisorTime OutLonely PlanetWikivoyageCulture Trip
Oct 202592%4.5%3%0.33%0.1%
Nov 202591.4%4.5%3.7%0.33%0.08%
Dec 202590.5%5.4%3.6%0.4%0.08%
Jan 202691%5.5%3%0.4%0.08%
Feb 202692%4.5%3%0.41%0.08%
Mar 202689.8%4.4%5.4%0.27%0.08%
Apr 202691.5%4.5%3.7%0.27%0.08%
May 202693.8%3.8%2.1%0.28%0.07%
Jun 202694.2%3.8%1.7%0.23%0.05%
Jul 202693.8%3.8%2.1%0.28%0.05%
Aug 202694.2%3.8%1.7%0.23%0.05%
Sep 2026—————

  1. 1.Tripadvisor

    94.2%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Time Out

    3.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lonely Planet

    1.7%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  4. 4.Wikivoyage

    0.23%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Culture Trip

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tripadvisor and its closest rivals

How has branded search demand for Tripadvisor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tripadvisor worldwide rose from 4.1M to 5M.
  • Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide increased from 92% to 94.2%.
  • Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide peaked at 94.2% in June 2026 and was lowest at 89.8% in March 2026.

How did search popularity change for travel guide platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.

  2. Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  3. Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  4. Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Tripadvisor compete?

Tripadvisor is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Review platforms1st of 549.4%Show ranking
Travel guide platforms1st of 594.2%Shown above

How is Tripadvisor measured?

Brandwave collects information about searches that people make online using Tripadvisor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tripadvisor

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How the Brand Demand Index is measured

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