Tripadvisor vs Wikivoyage:Which is more popular by branded search?
In August 2026, Tripadvisor had more branded searches than Wikivoyage among travel guide platforms worldwide. Tripadvisor was estimated to have 5M branded searches compared to Wikivoyage’s 12.1K, and held a 94.2% Share of Search versus Wikivoyage’s 0.23%. These are worldwide searches for English-language branded terms.
Follow Tripadvisor vs Wikivoyage and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Tripadvisor or Wikivoyage?
Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tripadvisor, Wikivoyage. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Time Out | Lonely Planet | Wikivoyage | Culture Trip |
|---|---|---|---|---|---|
| Oct 2025 | 92% | 4.5% | 3% | 0.33% | 0.1% |
| Nov 2025 | 91.4% | 4.5% | 3.7% | 0.33% | 0.08% |
| Dec 2025 | 90.5% | 5.4% | 3.6% | 0.4% | 0.08% |
| Jan 2026 | 91% | 5.5% | 3% | 0.4% | 0.08% |
| Feb 2026 | 92% | 4.5% | 3% | 0.41% | 0.08% |
| Mar 2026 | 89.8% | 4.4% | 5.4% | 0.27% | 0.08% |
| Apr 2026 | 91.5% | 4.5% | 3.7% | 0.27% | 0.08% |
| May 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.07% |
| Jun 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Jul 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.05% |
| Aug 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Tripadvisor and Wikivoyage comparison changed over the last 12 months?
3 findings
- Tripadvisor was ahead of Wikivoyage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide moved from 92% to 94.2%, and its estimated monthly branded searches moved from 4.1M to 5M.
- Across the 11 months ending August 2026, Wikivoyage’s estimated Share of Search among travel guide platforms worldwide moved from 0.33% to 0.23%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for travel guide platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026.
Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tripadvisor’s and Wikivoyage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tripadvisor
1 branded search term
- tripadvisor
Wikivoyage
1 branded search term
- wikivoyage
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.