Brandwave

Time Out vs Wanderlog:Which is searched more?

In September 2026, Time Out and Wanderlog were level in searches among travel guide platforms worldwide, with an estimated 246K branded searches each, at 4.7% of the total each. These are worldwide searches for English-language branded terms.

Share of searches among travel guide platforms worldwide in September 2026Is Time Out or Wanderlog more popular in search?
Time Out4.7%246K searches
vs
Wanderlog4.7%246K searches

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Is Time Out or Wanderlog more popular in search?

Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Time Out and Wanderlog among travel guide platforms worldwide, by month

Share of searches by month for Time Out, Wanderlog. The figures are in the table below the chart.

View monthly share of searches table
MonthTripadvisorRome2RioTime OutWanderlogLonely PlanetAtlas ObscuraRick StevesWikivoyageCulture Trip
Oct 202577.5%8.5%3.8%3.1%2.6%2.1%2.1%0.28%0.08%
Nov 202577%8.5%3.8%3.1%3.1%2.1%2.1%0.28%0.07%
Dec 202575.5%8.3%4.5%3.7%3%2%2.5%0.33%0.07%
Jan 202676.5%8.4%4.6%3.8%2.5%1.7%2.1%0.34%0.07%
Feb 202677.5%8.5%3.8%3.8%2.6%1.7%1.7%0.34%0.07%
Mar 202672.4%9.7%3.6%5.3%4.4%1.9%2.4%0.21%0.06%
Apr 202674.8%10.1%3.7%4.5%3%1.7%2%0.22%0.07%
May 202680.1%7.2%3.2%3.9%1.8%1.8%1.8%0.24%0.06%
Jun 202681.2%7.3%3.3%3.3%1.5%1.8%1.5%0.2%0.05%
Jul 202680.6%7.3%3.2%3.2%1.8%1.8%1.8%0.24%0.05%
Aug 202680.4%7.2%3.2%4%1.5%1.8%1.8%0.19%0.05%
Sep 202677.8%7%4.7%4.7%2.1%1.7%1.7%0.28%0.06%

How has the Time Out and Wanderlog comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Wanderlog took it in March 2026.
  • Across the 12 months ending September 2026, Time Out’s share of searches among travel guide platforms worldwide moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, Wanderlog’s share of searches among travel guide platforms worldwide moved from 3.1% to 4.7%, and its estimated monthly branded searches moved from 165K to 246K.

How did search popularity change for travel guide platforms worldwide in September 2026?

2 changes
  1. In September 2026, Time Out overtook Wanderlog to rank 3rd among travel guide platforms worldwide, with 4.7% of the searches.

  2. In September 2026, Wanderlog gained share of searches among travel guide platforms worldwide, from 4% to 4.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Time Out’s and Wanderlog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Time Out

1 branded search term

  • time out

Wanderlog

1 branded search term

  • wanderlog

How the Brand Demand Index is measured

Other head-to-heads among travel guide platforms

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