Time Out vs Tripadvisor:Which is searched more?
In September 2026, Tripadvisor had more branded searches than Time Out among travel guide platforms worldwide. Tripadvisor had about 4.1 million branded searches, while Time Out had 246,000. Tripadvisor made up 77.8% of all travel guide platform searches we track, and Time Out accounted for 4.7%. These are worldwide searches for English-language branded terms.
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Is Time Out or Tripadvisor more popular in search?
Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tripadvisor, Time Out. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tripadvisor | Rome2Rio | Time Out | Wanderlog | Lonely Planet | Atlas Obscura | Rick Steves | Wikivoyage | Culture Trip |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 3.8% | 3.1% | 2.6% | 2.1% | 2.1% | 0.28% | 0.08% |
| Nov 2025 | 77% | 8.5% | 3.8% | 3.1% | 3.1% | 2.1% | 2.1% | 0.28% | 0.07% |
| Dec 2025 | 75.5% | 8.3% | 4.5% | 3.7% | 3% | 2% | 2.5% | 0.33% | 0.07% |
| Jan 2026 | 76.5% | 8.4% | 4.6% | 3.8% | 2.5% | 1.7% | 2.1% | 0.34% | 0.07% |
| Feb 2026 | 77.5% | 8.5% | 3.8% | 3.8% | 2.6% | 1.7% | 1.7% | 0.34% | 0.07% |
| Mar 2026 | 72.4% | 9.7% | 3.6% | 5.3% | 4.4% | 1.9% | 2.4% | 0.21% | 0.06% |
| Apr 2026 | 74.8% | 10.1% | 3.7% | 4.5% | 3% | 1.7% | 2% | 0.22% | 0.07% |
| May 2026 | 80.1% | 7.2% | 3.2% | 3.9% | 1.8% | 1.8% | 1.8% | 0.24% | 0.06% |
| Jun 2026 | 81.2% | 7.3% | 3.3% | 3.3% | 1.5% | 1.8% | 1.5% | 0.2% | 0.05% |
| Jul 2026 | 80.6% | 7.3% | 3.2% | 3.2% | 1.8% | 1.8% | 1.8% | 0.24% | 0.05% |
| Aug 2026 | 80.4% | 7.2% | 3.2% | 4% | 1.5% | 1.8% | 1.8% | 0.19% | 0.05% |
| Sep 2026 | 77.8% | 7% | 4.7% | 4.7% | 2.1% | 1.7% | 1.7% | 0.28% | 0.06% |
How has the Time Out and Tripadvisor comparison changed over the last 12 months?
3 findings
- Tripadvisor was ahead of Time Out in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Time Out’s share of searches among travel guide platforms worldwide moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Tripadvisor’s share of searches among travel guide platforms worldwide moved from 77.5% to 77.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for travel guide platforms worldwide in September 2026?
2 changes
In September 2026, Time Out overtook Wanderlog to rank 3rd among travel guide platforms worldwide, with 4.7% of the searches.
In September 2026, Tripadvisor lost share of searches among travel guide platforms worldwide, from 80.4% to 77.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Time Out’s and Tripadvisor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Time Out
1 branded search term
- time out
Tripadvisor
1 branded search term
- tripadvisor
Other head-to-heads among travel guide platforms
Tripadvisor vs Rome2Rio: compare search popularity
Tripadvisor vs Wanderlog: compare search popularity
Tripadvisor vs Lonely Planet: compare search popularity- Rome2Rio vs Time Out: compare search popularity
- Rome2Rio vs Wanderlog: compare search popularity
- Rome2Rio vs Lonely Planet: compare search popularity
Put your own brand in this comparison
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