Travel planning apps:Which brands are most popular in search?
In August 2026, Google Travel was the most searched among travel planning apps worldwide, with an estimated 301K branded searches and 47.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Google Travel47.4%
Wanderlog38.7%TripIt9.5%
Roadtrippers4.3%
Sygic Travel0.16%
Follow travel planning apps and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the apps people plan trips in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Travel, Wanderlog, TripIt, Roadtrippers. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Travel | Wanderlog | TripIt | Roadtrippers | Sygic Travel |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 29% | 13% | 4.8% | 0.33% |
| Nov 2025 | 54.7% | 30% | 11% | 4% | 0.35% |
| Dec 2025 | 54.7% | 30% | 11% | 4% | 0.35% |
| Jan 2026 | 52.9% | 28.9% | 13% | 4.8% | 0.42% |
| Feb 2026 | 55.1% | 30.1% | 11.1% | 3.3% | 0.36% |
| Mar 2026 | 47.3% | 38.7% | 9.5% | 4.3% | 0.31% |
| Apr 2026 | 46.3% | 37.8% | 11.4% | 4.2% | 0.29% |
| May 2026 | 46.3% | 37.9% | 11.4% | 4.2% | 0.25% |
| Jun 2026 | 49.8% | 33.3% | 12.2% | 4.5% | 0.22% |
| Jul 2026 | 50.9% | 34% | 10.2% | 4.6% | 0.22% |
| Aug 2026 | 47.4% | 38.7% | 9.5% | 4.3% | 0.16% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 301K | 0% | -3.6 points | |
| 2, held 2nd | 38.7% | 246K | +22.4% | +4.7 points | |
| 3, held 3rd | 9.5% | 60.5K | 0% | -0.7 points | |
| 4, held 4th | 4.3% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 0.16% | 1K | -23.1% | -0.1 points |
47.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3.6 points.
38.7%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +4.7 points.
3.
9.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.3%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.16%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Google Travel vs Wanderlog: compare search popularity
- Compare any of these brands
Which brand is most popular in search among travel planning apps worldwide?
5 brands
In August 2026, Google Travel was the most searched among travel planning apps worldwide, with an estimated 301K branded searches and 47.4% estimated Share of Search within this set. Wanderlog is in 2nd place, 8.7 percentage points behind at 38.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Google Travel | 52.9% → 47.4% | 55.1%Feb 2026 | 46.3%Apr 2026 | 1st |
| Wanderlog | 29% → 38.7% | 38.7%Aug 2026 | 28.9%Jan 2026 | 2nd |
| TripIt | 13% → 9.5% | 13%Jan 2026 | 9.5%Mar 2026 | 3rd |
| Roadtrippers | 4.8% → 4.3% | 4.8%Oct 2025 | 3.3%Feb 2026 | 4th |
| Sygic Travel | 0.33% → 0.16% | 0.42%Jan 2026 | 0.16%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Google Travel’s estimated Share of Search among travel planning apps worldwide decreased from 52.9% to 47.4%.
- Across the 11 months ending August 2026, Wanderlog’s estimated Share of Search among travel planning apps worldwide increased from 29% to 38.7%.
- Across the 11 months ending August 2026, TripIt’s estimated Share of Search among travel planning apps worldwide decreased from 13% to 9.5%.
- Across the 11 months ending August 2026, Google Travel’s estimated Share of Search among travel planning apps worldwide peaked at 55.1% in February 2026 and was lowest at 46.3% in April 2026.
- Across the 11 months ending August 2026, Wanderlog’s estimated Share of Search among travel planning apps worldwide peaked at 38.7% in August 2026 and was lowest at 28.9% in January 2026.
- Across the 11 months ending August 2026, TripIt’s estimated Share of Search among travel planning apps worldwide peaked at 13% in January 2026 and was lowest at 9.5% in March 2026.
- Across the 11 months ending August 2026, Roadtrippers’ estimated Share of Search among travel planning apps worldwide peaked at 4.8% in October 2025 and was lowest at 3.3% in February 2026.
- Across the 11 months ending August 2026, Roadtrippers and Sygic Travel held steady: their estimated Share of Search among travel planning apps worldwide each moved less than 0.5 percentage points.
How did search popularity change for travel planning apps worldwide in August 2026?
4 changes
In August 2026, Wanderlog gained estimated Share of Search among travel planning apps worldwide, from 34% to 38.7%.
In August 2026, Google Travel lost estimated Share of Search among travel planning apps worldwide, from 50.9% to 47.4%.
In August 2026, TripIt lost estimated Share of Search among travel planning apps worldwide, from 10.2% to 9.5%.
Estimated monthly branded searches for Sygic Travel worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.