Google Travel vs TripIt:Which is more popular by branded search?
In August 2026, Google Travel had more branded searches than TripIt among travel planning apps worldwide. Google Travel was estimated to have 301K branded searches compared to TripIt’s 60.5K, and held a 47.4% Share of Search versus TripIt’s 9.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Travel or TripIt?
Compare the apps people plan trips in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Travel, TripIt. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Travel | Wanderlog | TripIt | Roadtrippers | Sygic Travel |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 29% | 13% | 4.8% | 0.33% |
| Nov 2025 | 54.7% | 30% | 11% | 4% | 0.35% |
| Dec 2025 | 54.7% | 30% | 11% | 4% | 0.35% |
| Jan 2026 | 52.9% | 28.9% | 13% | 4.8% | 0.42% |
| Feb 2026 | 55.1% | 30.1% | 11.1% | 3.3% | 0.36% |
| Mar 2026 | 47.3% | 38.7% | 9.5% | 4.3% | 0.31% |
| Apr 2026 | 46.3% | 37.8% | 11.4% | 4.2% | 0.29% |
| May 2026 | 46.3% | 37.9% | 11.4% | 4.2% | 0.25% |
| Jun 2026 | 49.8% | 33.3% | 12.2% | 4.5% | 0.22% |
| Jul 2026 | 50.9% | 34% | 10.2% | 4.6% | 0.22% |
| Aug 2026 | 47.4% | 38.7% | 9.5% | 4.3% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Google Travel and TripIt comparison changed over the last 12 months?
3 findings
- Google Travel was ahead of TripIt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Travel’s estimated Share of Search among travel planning apps worldwide moved from 52.9% to 47.4%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, TripIt’s estimated Share of Search among travel planning apps worldwide moved from 13% to 9.5%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for travel planning apps worldwide in August 2026?
2 changes
In August 2026, Google Travel lost estimated Share of Search among travel planning apps worldwide, from 50.9% to 47.4%.
In August 2026, TripIt lost estimated Share of Search among travel planning apps worldwide, from 10.2% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Travel’s and TripIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Travel
1 branded search term
- google travel
TripIt
1 branded search term
- tripit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.