Brandwave

How popular isGoogle Travel in search?

In August 2026, there were an estimated 301K branded searches for Google Travel worldwide which held steady over the last 11 months. Google Travel holds 47.4% estimated Share of Search among travel planning apps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Travel47.4%
  2. Wanderlog38.7%
  3. TripIt9.5%
  4. Roadtrippers4.3%
  5. Sygic Travel0.16%
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Which travel planning apps compete with Google Travel?

Google Travel against travel planning apps worldwide, by month

Share of Search by month for Google Travel, Wanderlog, TripIt, Roadtrippers. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle TravelWanderlogTripItRoadtrippersSygic Travel
Oct 202552.9%29%13%4.8%0.33%
Nov 202554.7%30%11%4%0.35%
Dec 202554.7%30%11%4%0.35%
Jan 202652.9%28.9%13%4.8%0.42%
Feb 202655.1%30.1%11.1%3.3%0.36%
Mar 202647.3%38.7%9.5%4.3%0.31%
Apr 202646.3%37.8%11.4%4.2%0.29%
May 202646.3%37.9%11.4%4.2%0.25%
Jun 202649.8%33.3%12.2%4.5%0.22%
Jul 202650.9%34%10.2%4.6%0.22%
Aug 202647.4%38.7%9.5%4.3%0.16%
Sep 2026—————

  1. 1.Google Travel

    47.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Wanderlog

    38.7%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +4.7 points.

  3. 3.TripIt

    9.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Roadtrippers

    4.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Sygic Travel

    0.16%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between Google Travel and its closest rivals

How has branded search demand for Google Travel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Travel worldwide held steady at 301K.
  • Across the 11 months ending August 2026, Google Travel’s estimated Share of Search among travel planning apps worldwide decreased from 52.9% to 47.4%.
  • Across the 11 months ending August 2026, Google Travel’s estimated Share of Search among travel planning apps worldwide peaked at 55.1% in February 2026 and was lowest at 46.3% in April 2026.

How did search popularity change for travel planning apps worldwide in August 2026?

  1. In August 2026, Wanderlog gained estimated Share of Search among travel planning apps worldwide, from 34% to 38.7%.

  2. In August 2026, Google Travel lost estimated Share of Search among travel planning apps worldwide, from 50.9% to 47.4%.

  3. In August 2026, TripIt lost estimated Share of Search among travel planning apps worldwide, from 10.2% to 9.5%.

  4. Estimated monthly branded searches for Sygic Travel worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

How is Google Travel measured?

Brandwave collects information about searches that people make online using Google Travel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google travel

Do you work for Google Travel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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