Google Travel vs Sygic Travel:Which is more popular by branded search?
In August 2026, Google Travel had more branded searches than Sygic Travel among travel planning apps worldwide. Google Travel was estimated to have 301K branded searches compared to Sygic Travel’s 1K, and held a 47.4% Share of Search versus Sygic Travel’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Travel or Sygic Travel?
Compare the apps people plan trips in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Travel, Sygic Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Travel | Wanderlog | TripIt | Roadtrippers | Sygic Travel |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 29% | 13% | 4.8% | 0.33% |
| Nov 2025 | 54.7% | 30% | 11% | 4% | 0.35% |
| Dec 2025 | 54.7% | 30% | 11% | 4% | 0.35% |
| Jan 2026 | 52.9% | 28.9% | 13% | 4.8% | 0.42% |
| Feb 2026 | 55.1% | 30.1% | 11.1% | 3.3% | 0.36% |
| Mar 2026 | 47.3% | 38.7% | 9.5% | 4.3% | 0.31% |
| Apr 2026 | 46.3% | 37.8% | 11.4% | 4.2% | 0.29% |
| May 2026 | 46.3% | 37.9% | 11.4% | 4.2% | 0.25% |
| Jun 2026 | 49.8% | 33.3% | 12.2% | 4.5% | 0.22% |
| Jul 2026 | 50.9% | 34% | 10.2% | 4.6% | 0.22% |
| Aug 2026 | 47.4% | 38.7% | 9.5% | 4.3% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Google Travel and Sygic Travel comparison changed over the last 12 months?
3 findings
- Google Travel was ahead of Sygic Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Travel’s estimated Share of Search among travel planning apps worldwide moved from 52.9% to 47.4%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Sygic Travel’s estimated Share of Search among travel planning apps worldwide moved from 0.33% to 0.16%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for travel planning apps worldwide in August 2026?
2 changes
In August 2026, Google Travel lost estimated Share of Search among travel planning apps worldwide, from 50.9% to 47.4%.
Estimated monthly branded searches for Sygic Travel worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Travel’s and Sygic Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Travel
1 branded search term
- google travel
Sygic Travel
1 branded search term
- sygic travel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.