Brandwave

How popular isTripIt in search?

In August 2026, there were an estimated 60.5K branded searches for TripIt worldwide which is down 18.2% over the last 11 months. TripIt holds 9.5% estimated Share of Search among travel planning apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Travel47.4%
  2. Wanderlog38.7%
  3. TripIt9.5%
  4. Roadtrippers4.3%
  5. Sygic Travel0.16%
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Which travel planning apps compete with TripIt?

TripIt against travel planning apps worldwide, by month

Share of Search by month for Google Travel, Wanderlog, TripIt, Roadtrippers. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle TravelWanderlogTripItRoadtrippersSygic Travel
Oct 202552.9%29%13%4.8%0.33%
Nov 202554.7%30%11%4%0.35%
Dec 202554.7%30%11%4%0.35%
Jan 202652.9%28.9%13%4.8%0.42%
Feb 202655.1%30.1%11.1%3.3%0.36%
Mar 202647.3%38.7%9.5%4.3%0.31%
Apr 202646.3%37.8%11.4%4.2%0.29%
May 202646.3%37.9%11.4%4.2%0.25%
Jun 202649.8%33.3%12.2%4.5%0.22%
Jul 202650.9%34%10.2%4.6%0.22%
Aug 202647.4%38.7%9.5%4.3%0.16%
Sep 2026—————

  1. 1.Google Travel

    47.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Wanderlog

    38.7%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +4.7 points.

  3. 3.TripIt

    9.5%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Roadtrippers

    4.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Sygic Travel

    0.16%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

Compare search popularity between TripIt and its closest rivals

How has branded search demand for TripIt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TripIt worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, TripIt’s estimated Share of Search among travel planning apps worldwide decreased from 13% to 9.5%.
  • Across the 11 months ending August 2026, TripIt’s estimated Share of Search among travel planning apps worldwide peaked at 13% in January 2026 and was lowest at 9.5% in March 2026.

How did search popularity change for travel planning apps worldwide in August 2026?

  1. In August 2026, Wanderlog gained estimated Share of Search among travel planning apps worldwide, from 34% to 38.7%.

  2. In August 2026, Google Travel lost estimated Share of Search among travel planning apps worldwide, from 50.9% to 47.4%.

  3. In August 2026, TripIt lost estimated Share of Search among travel planning apps worldwide, from 10.2% to 9.5%.

  4. Estimated monthly branded searches for Sygic Travel worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

How is TripIt measured?

Brandwave collects information about searches that people make online using TripIt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tripit

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How the Brand Demand Index is measured

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