Brandwave

Reputation vs Trustpilot:Which is more popular?

In September 2026, Reputation had more branded searches than Trustpilot among online review management platforms worldwide. Reputation had about 880 branded searches, while Trustpilot had 590. Reputation made up 0.7% of all online review management platform searches we track, and Trustpilot accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about online review management platforms, Reputation appeared in three of the five answers and Trustpilot in none.

Among online review management platforms worldwide in September 2026

Who do people search for more?

Reputation, about 49% more searches than Trustpilot

Reputation 880 searchesTrustpilot 590 searches

Who does AI mention more?

Reputation, mentioned in 3 of 5 answers, Trustpilot in 0

Reputation in 3 of 5Trustpilot in 0 of 5

Who does AI recommend more?

Reputation, the only one of the two named

Reputation first in 3Trustpilot never named

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Top online review management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reputation was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Trustpilot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birdeye1st
  2. Podium2nd
  3. Reputation3rd
  4. NiceJob4th
  5. BrightLocal5th
  6. GatherUp6th
  7. Grade.us7th
  8. Broadly8th
  9. Yotpo–
  10. +1 more
  11. Trustpilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birdeye5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BrightLocal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NiceJob3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reputation3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GatherUp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grade.us2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broadly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yotpo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trustpilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about online review management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Reputation or Trustpilot more popular in search?

This chart shows how often people search Google for Reputation and Trustpilot by name. Each line represents a brand's share of searches for all 11 online review management platforms we track, month by month, from English-language searches worldwide.

Reputation and Trustpilot among online review management platforms worldwide, by month

Share of searches by month for Reputation, Trustpilot. The figures are in the table below the chart.

View monthly share of searches table
MonthBirdeyeBrightLocalYotpoGatherUpNiceJobReviewTrackersReputationTrustpilotGrade.usBroadlyPodium
Oct 202548.1%21.5%21.5%2.3%2.3%2.3%0.79%0.47%0.57%0.06%0.06%
Nov 202550.7%22.7%18.6%2%2%2%0.84%0.49%0.49%0.08%0.03%
Dec 202545.6%24.9%20.4%2.2%2.7%2.2%0.81%0.54%0.54%0.06%0.02%
Jan 202650.2%22.5%18.4%2.4%2.4%2%0.83%0.49%0.6%0.06%0.03%
Feb 202650.1%22.4%18.4%2.4%2.4%2%1.1%0.6%0.49%0.06%0.06%
Mar 202666.6%16.3%11%2.2%1.4%1.2%0.64%0.36%0.29%0.02%0.02%
Apr 202645%24.7%20.2%2.2%3.3%2.2%1.2%0.54%0.66%0.06%0.03%
May 202650.5%22.6%18.5%2.4%2.4%1.6%0.83%0.6%0.49%0.06%0.03%
Jun 202647.4%21.3%21.3%3.4%2.8%1.8%0.96%0.56%0.46%0.07%0.02%
Jul 202647.4%21.2%21.2%3.4%2.8%1.8%0.96%0.69%0.37%0.07%0.03%
Aug 202649.5%22.2%18.1%3.6%2.4%1.9%1%0.72%0.39%0.07%0.03%
Sep 202659.2%17.8%14.5%3.5%1.9%1.5%0.7%0.47%0.38%0.06%0.03%

How has the Reputation and Trustpilot comparison changed over the last 12 months?

3 findings

How did search popularity change for online review management platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Reputation worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Reputation’s and Trustpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reputation

1 branded search term

  • reputation com

Trustpilot

2 branded search terms

  • trustpilot business
  • trustpilot for business

How the Brand Demand Index is measured

Other head-to-heads among online review management platforms

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