Brandwave

Demandbase vs G2:Which is more popular?

In September 2026, G2 had more branded searches than Demandbase among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while Demandbase had 12,300. G2 made up 58.3% of all B2B intent data platform searches we track, and Demandbase accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, G2 appeared in all five answers and Demandbase in three. G2 was mentioned before Demandbase in four out of five answers.

Among B2B intent data platforms worldwide in September 2026

Who do people search for more?

G2, about 37 searches for every 1 for Demandbase

G2 458K searchesDemandbase 12.3K searches

Who does AI mention more?

G2, mentioned in every answer we collected

G2 in 5 of 5Demandbase in 3 of 5

Who does AI recommend more?

G2, named ahead of Demandbase in 4 of 5 answers

G2 first in 4Demandbase first in 1

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Top B2B intent data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G2 appeared in all five answers. Demandbase was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. G2 was listed before Demandbase in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bombora1st
  2. 6sense2nd
  3. G23rd
  4. Demandbase4th
  5. ZoomInfo5th
  6. Informa TechTarget6th
  7. Intentsify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demandbase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Informa TechTarget2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B intent data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Demandbase or G2 more popular in search?

This chart shows how often people search Google for Demandbase and G2 by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from English-language searches worldwide.

Demandbase and G2 among B2B intent data platforms worldwide, by month

Share of searches by month for G2, Demandbase. The figures are in the table below the chart.

View monthly share of searches table
MonthG2ZoomInfo6senseDemandbaseInforma TechTargetIntentsifyBombora
Oct 202548.4%31.6%17.4%2%0.48%0.14%0.07%
Nov 202548.4%31.6%17.3%2%0.47%0.17%0.08%
Dec 202548.6%31.7%17.4%1.6%0.48%0.14%0.07%
Jan 202645.3%36%16.1%1.8%0.55%0.15%0.08%
Feb 202641.7%40.4%14.9%2%0.65%0.17%0.09%
Mar 202646.5%37.2%13.6%1.9%0.56%0.13%0.1%
Apr 202646.9%37.3%13.7%1.5%0.4%0.13%0.1%
May 202655.3%29.5%13.2%1.5%0.36%0.11%0.09%
Jun 202656.3%30.2%11.1%1.8%0.39%0.11%0.08%
Jul 202655.1%29.6%13.2%1.5%0.37%0.11%0.06%
Aug 202653.4%28.6%15.6%1.7%0.43%0.15%0.06%
Sep 202658.3%25.6%14%1.6%0.45%0.13%0.06%

How has the Demandbase and G2 comparison changed over the last 12 months?

3 findings
  • G2 was ahead of Demandbase in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 15.2K to 12.3K.
  • Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide moved from 48.4% to 58.3%, and its estimated monthly branded searches moved from 376K to 458K.

How did search popularity change for B2B intent data platforms worldwide in September 2026?

2 changes

  1. In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%.

  2. Estimated monthly branded searches for Demandbase worldwide fell 19.2% over 12 measured months, from 15.2K to 12.3K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Demandbase’s and G2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Demandbase

3 branded search terms

  • demandbase
  • demandbase intent data
  • demandbase one

G2

2 branded search terms

  • g2
  • g2 reviews

How the Brand Demand Index is measured

Other head-to-heads among B2B intent data platforms

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