6sense vs ZoomInfo:Which is more popular?
In September 2026, ZoomInfo had more branded searches than 6sense among B2B intent data platforms worldwide. ZoomInfo had about 201,000 branded searches, while 6sense had 110,000. ZoomInfo made up 25.6% of all B2B intent data platform searches we track, and 6sense accounted for 14%. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, 6sense and ZoomInfo each appeared in four of the five answers. 6sense was mentioned before ZoomInfo in every answer that named either.
Who do people search for more?
ZoomInfo, about 83% more searches than 6sense
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
6sense, named ahead of ZoomInfo in 4 of 4 answers
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Top B2B intent data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 6sense and ZoomInfo were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 6sense was listed before ZoomInfo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bombora1st- 6sense2nd
G23rd
Demandbase4th- ZoomInfo5th
Informa TechTarget6th
Intentsify–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- G25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bombora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Demandbase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Informa TechTarget2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B intent data platforms
5 answers
Asked ChatGPT
“Which B2B intent data platform should I use?”
Asked ChatGPT
“What are the best B2B intent data platforms?”
Asked ChatGPT
“What's the best B2B intent data platform for buyer signal data?”
Searched Google, AI Overview
“buyer intent data”
Searched Google, AI Overview
“best intent data platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 6sense or ZoomInfo more popular in search?
This chart shows how often people search Google for 6sense and ZoomInfo by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ZoomInfo, 6sense. The figures are in the table below the chart.
View monthly share of searches table
| Month | G2 | ZoomInfo | 6sense | Demandbase | Informa TechTarget | Intentsify | Bombora |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.6% | 17.4% | 2% | 0.48% | 0.14% | 0.07% |
| Nov 2025 | 48.4% | 31.6% | 17.3% | 2% | 0.47% | 0.17% | 0.08% |
| Dec 2025 | 48.6% | 31.7% | 17.4% | 1.6% | 0.48% | 0.14% | 0.07% |
| Jan 2026 | 45.3% | 36% | 16.1% | 1.8% | 0.55% | 0.15% | 0.08% |
| Feb 2026 | 41.7% | 40.4% | 14.9% | 2% | 0.65% | 0.17% | 0.09% |
| Mar 2026 | 46.5% | 37.2% | 13.6% | 1.9% | 0.56% | 0.13% | 0.1% |
| Apr 2026 | 46.9% | 37.3% | 13.7% | 1.5% | 0.4% | 0.13% | 0.1% |
| May 2026 | 55.3% | 29.5% | 13.2% | 1.5% | 0.36% | 0.11% | 0.09% |
| Jun 2026 | 56.3% | 30.2% | 11.1% | 1.8% | 0.39% | 0.11% | 0.08% |
| Jul 2026 | 55.1% | 29.6% | 13.2% | 1.5% | 0.37% | 0.11% | 0.06% |
| Aug 2026 | 53.4% | 28.6% | 15.6% | 1.7% | 0.43% | 0.15% | 0.06% |
| Sep 2026 | 58.3% | 25.6% | 14% | 1.6% | 0.45% | 0.13% | 0.06% |
How has the 6sense and ZoomInfo comparison changed over the last 12 months?
3 findings
- ZoomInfo was ahead of 6sense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 6sense’s share of searches among B2B intent data platforms worldwide moved from 17.4% to 14%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms worldwide moved from 31.6% to 25.6%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for B2B intent data platforms worldwide in September 2026?
2 changes
In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%.
In September 2026, 6sense lost share of searches among B2B intent data platforms worldwide, from 15.6% to 14%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 6sense’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among B2B intent data platforms
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