Brandwave

G2 vs ZoomInfo:Which is more popular?

In September 2026, G2 had more branded searches than ZoomInfo among B2B intent data platforms worldwide. G2 had about 458,000 branded searches, while ZoomInfo had 201,000. G2 made up 58.3% of all B2B intent data platform searches we track, and ZoomInfo accounted for 25.6%. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, G2 appeared in all five answers and ZoomInfo in four. G2 was mentioned before ZoomInfo in four out of five answers.

Among B2B intent data platforms worldwide in September 2026

Who do people search for more?

G2, about 2 searches for every 1 for ZoomInfo

G2 458K searchesZoomInfo 201K searches

Who does AI mention more?

G2, mentioned in every answer we collected

G2 in 5 of 5ZoomInfo in 4 of 5

Who does AI recommend more?

G2, named ahead of ZoomInfo in 4 of 5 answers

G2 first in 4ZoomInfo first in 1

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Top B2B intent data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, G2 appeared in all five answers. ZoomInfo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. G2 was listed before ZoomInfo in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bombora1st
  2. 6sense2nd
  3. G23rd
  4. Demandbase4th
  5. ZoomInfo5th
  6. Informa TechTarget6th
  7. Intentsify–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bombora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZoomInfo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demandbase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Informa TechTarget2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B intent data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is G2 or ZoomInfo more popular in search?

This chart shows how often people search Google for G2 and ZoomInfo by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from English-language searches worldwide.

G2 and ZoomInfo among B2B intent data platforms worldwide, by month

Share of searches by month for G2, ZoomInfo. The figures are in the table below the chart.

View monthly share of searches table
MonthG2ZoomInfo6senseDemandbaseInforma TechTargetIntentsifyBombora
Oct 202548.4%31.6%17.4%2%0.48%0.14%0.07%
Nov 202548.4%31.6%17.3%2%0.47%0.17%0.08%
Dec 202548.6%31.7%17.4%1.6%0.48%0.14%0.07%
Jan 202645.3%36%16.1%1.8%0.55%0.15%0.08%
Feb 202641.7%40.4%14.9%2%0.65%0.17%0.09%
Mar 202646.5%37.2%13.6%1.9%0.56%0.13%0.1%
Apr 202646.9%37.3%13.7%1.5%0.4%0.13%0.1%
May 202655.3%29.5%13.2%1.5%0.36%0.11%0.09%
Jun 202656.3%30.2%11.1%1.8%0.39%0.11%0.08%
Jul 202655.1%29.6%13.2%1.5%0.37%0.11%0.06%
Aug 202653.4%28.6%15.6%1.7%0.43%0.15%0.06%
Sep 202658.3%25.6%14%1.6%0.45%0.13%0.06%

How has the G2 and ZoomInfo comparison changed over the last 12 months?

3 findings
  • G2 was ahead of ZoomInfo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms worldwide moved from 48.4% to 58.3%, and its estimated monthly branded searches moved from 376K to 458K.
  • Across the 12 months ending September 2026, ZoomInfo’s share of searches among B2B intent data platforms worldwide moved from 31.6% to 25.6%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for B2B intent data platforms worldwide in September 2026?

2 changes

  1. In September 2026, G2 gained share of searches among B2B intent data platforms worldwide, from 53.4% to 58.3%.

  2. In September 2026, ZoomInfo lost share of searches among B2B intent data platforms worldwide, from 28.6% to 25.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using G2’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G2

2 branded search terms

  • g2
  • g2 reviews

ZoomInfo

1 branded search term

  • zoominfo

How the Brand Demand Index is measured

Other head-to-heads among B2B intent data platforms

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