Brandwave

G2 vs Influitive:Which is searched more?

In August 2026, G2 had more branded searches than Influitive among brand advocacy platforms worldwide. G2 was estimated to have 8.1K branded searches compared to Influitive’s 500, and held a 16.7% Share of Search versus Influitive’s 1%. These are worldwide searches for English-language branded terms.

Share of Search among brand advocacy platforms worldwide in August 2026Which is more popular in search, G2 or Influitive?
G216.7%8.1K searches
vs
Influitive1%500 searches

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Which is more popular in search, G2 or Influitive?

Compare the platforms used to turn customers into advocates. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

G2 and Influitive among brand advocacy platforms worldwide, by month

Share of Search by month for G2, Influitive. The figures are in the table below the chart.

View monthly share of search table
MonthG2Influitive
Oct 202514.2%1.6%
Nov 202514.2%1.6%
Dec 202514.3%1.6%
Jan 202614.4%1.3%
Feb 202616.5%1.5%
Mar 202614.4%1.3%
Apr 202617.1%1.1%
May 202620.5%1.1%
Jun 202614.7%1.1%
Jul 202614.4%1.1%
Aug 202616.7%1%
Sep 2026——

How has the G2 and Influitive comparison changed over the last 12 months?

  • G2 was ahead of Influitive in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide moved from 14.2% to 16.7%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 11 months ending August 2026, Influitive’s estimated Share of Search among brand advocacy platforms worldwide moved from 1.6% to 1%, and its estimated monthly branded searches moved from 910 to 500.

How did search popularity change for brand advocacy platforms worldwide in August 2026?

  1. In August 2026, G2 gained estimated Share of Search among brand advocacy platforms worldwide, from 14.4% to 16.7%.

  2. Estimated monthly branded searches for Influitive worldwide fell 45.1% over 11 measured months, from 910 to 500 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using G2’s and Influitive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G2

1 branded search term

  • g2 reviews

Influitive

4 branded search terms

  • influitive
  • influitive app
  • influitive com
  • influitive software

How the Brand Demand Index is measured

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