Brandwave

How popular isYotpo?

In September 2026, people searched for Yotpo by name about 18,100 times worldwide, a 33.2% decrease from the previous year. These searches made up 3% of all global brand advocacy platform searches, placing Yotpo fourth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about brand advocacy platforms, Yotpo appeared in three of the five answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Yotpo is the fourth most searched of 11 competitors and the sixth most recommended in AI answers.

  1. G2Share of searches 76.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  2. BirdeyeShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. CapterraShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. YotpoShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. TrustRadiusShare of searches 0.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

+6 more

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Top brand advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yotpo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yotpo is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Influitive1st
  2. Referral Factory2nd
  3. DSMN83rd
  4. Referral Rock4th
  5. Birdeye5th
  6. Yotpo6th
  7. UserEvidence7th
  8. Extole8th
  9. G29th
  10. TrustRadius10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrustRadius1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brand advocacy platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand advocacy platforms compete with Yotpo?

Yotpo against brand advocacy platforms worldwide, by month

Share of searches by month for G2, Birdeye, Capterra, Yotpo. The figures are in the table below the chart.

View monthly share of searches table
MonthG2BirdeyeCapterraYotpoTrustRadiusExtoleDSMN8Referral RockReferral FactoryUserEvidenceInfluitive
Oct 202572.7%11.7%7.8%5.2%1%0.37%0.19%0.37%0.31%0.14%0.17%
Nov 202570.7%13.9%7.6%5.1%1%0.37%0.23%0.37%0.37%0.17%0.17%
Dec 202572.7%11.7%7.8%5.2%1%0.31%0.21%0.31%0.31%0.14%0.17%
Jan 202669.4%13.6%9.1%5%1.2%0.36%0.29%0.36%0.36%0.16%0.16%
Feb 202666.5%15.8%8.7%5.8%1.4%0.42%0.34%0.34%0.34%0.19%0.19%
Mar 202664.1%23%6.9%3.8%0.92%0.27%0.27%0.22%0.22%0.15%0.12%
Apr 202675.3%9.9%8.1%4.4%1.1%0.32%0.2%0.2%0.26%0.14%0.12%
May 202677.6%10.2%6.8%3.7%0.74%0.22%0.17%0.17%0.22%0.1%0.1%
Jun 202678.9%8.5%7%3.8%0.76%0.22%0.22%0.17%0.17%0.12%0.1%
Jul 202678.8%8.5%7%3.8%0.93%0.28%0.17%0.17%0.17%0.1%0.1%
Aug 202677.1%10.2%6.8%3.7%1.1%0.27%0.21%0.21%0.21%0.12%0.1%
Sep 202676.1%12.3%6.7%3%0.9%0.27%0.22%0.17%0.15%0.1%0.08%

  1. 1.G2

    76.1%

    Held 1st. 458K estimated branded searches, +21.8% vs prior month. Share -1 points.

  2. 2.Birdeye

    12.3%

    Held 2nd. 74K estimated branded searches, +49.5% vs prior month. Share +2.1 points.

  3. 3.Capterra

    6.7%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share -0.1 points.

  4. 4.Yotpo

    3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.TrustRadius

    0.9%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Extole

    0.27%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  7. 7.DSMN8

    0.22%

    Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

  8. 8.Referral Rock

    0.17%

    Moved from 9th to 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Referral Factory

    0.15%

    Moved from 8th to 9th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

  10. 10.UserEvidence

    0.1%

    Held 10th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Influitive

    0.08%

    Held 11th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Yotpo and its closest rivals

Every comparison with Yotpo

44 comparisons

How has branded search demand for Yotpo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yotpo worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among brand advocacy platforms worldwide decreased from 5.2% to 3%.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among brand advocacy platforms worldwide peaked at 5.8% in February 2026 and was lowest at 3% in September 2026.

How did search popularity change for brand advocacy platforms worldwide in September 2026?

6 changes

  1. In September 2026, Birdeye gained share of searches among brand advocacy platforms worldwide, from 10.2% to 12.3%.

  2. In September 2026, G2 lost share of searches among brand advocacy platforms worldwide, from 77.1% to 76.1%.

  3. In September 2026, Yotpo lost share of searches among brand advocacy platforms worldwide, from 3.7% to 3%.

  4. In September 2026, Referral Rock rose from 9th to 8th among brand advocacy platforms worldwide.

  5. In September 2026, Referral Factory fell from 8th to 9th among brand advocacy platforms worldwide.

  6. Estimated monthly branded searches for DSMN8 worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are Yotpo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Yotpo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yotpo

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How the Brand Demand Index is measured

Where does Yotpo compete?

Yotpo is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer review platforms5th of 90.54%Show ranking
Review collection platforms3rd of 80.63%Show ranking
Brand advocacy platforms4th of 113%Shown above
Online review management platforms3rd of 1114.5%Show ranking
UGC commerce platforms3rd of 821.8%Show ranking
Ecommerce product review platforms2nd of 730.5%Show ranking
Referral programme platforms1st of 1051%Show ranking
Loyalty program software1st of 953%Show ranking
Ecommerce loyalty platforms1st of 568.3%Show ranking
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