Brandwave

Extole vs Yotpo:Which is more popular?

In September 2026, Yotpo had more branded searches than Extole among brand advocacy platforms worldwide. Yotpo had about 18,100 branded searches, while Extole had 1,600. Yotpo made up 3% of all brand advocacy platform searches we track, and Extole accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about brand advocacy platforms, Yotpo appeared in three of the five answers and Extole in two. Yotpo was mentioned before Extole in three out of four answers that named either.

Among brand advocacy platforms worldwide in September 2026

Who do people search for more?

Yotpo, about 11 searches for every 1 for Extole

Yotpo 18.1K searchesExtole 1.6K searches

Who does AI mention more?

Yotpo, mentioned in 3 of 5 answers, Extole in 2

Yotpo in 3 of 5Extole in 2 of 5

Who does AI recommend more?

Yotpo, named ahead of Extole in 3 of 4 answers

Yotpo first in 3Extole first in 1

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Top brand advocacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yotpo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Extole was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yotpo was listed before Extole in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Influitive1st
  2. Referral Factory2nd
  3. DSMN83rd
  4. Referral Rock4th
  5. Birdeye5th
  6. Yotpo6th
  7. UserEvidence7th
  8. Extole8th
  9. G29th
  10. TrustRadius10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Influitive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yotpo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Referral Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extole2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DSMN82 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Referral Rock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrustRadius1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brand advocacy platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Extole or Yotpo more popular in search?

This chart shows how often people search Google for Extole and Yotpo by name. Each line represents a brand's share of searches for all 11 brand advocacy platforms we track, month by month, from English-language searches worldwide.

Extole and Yotpo among brand advocacy platforms worldwide, by month

Share of searches by month for Yotpo, Extole. The figures are in the table below the chart.

View monthly share of searches table
MonthG2BirdeyeCapterraYotpoTrustRadiusExtoleDSMN8Referral RockReferral FactoryUserEvidenceInfluitive
Oct 202572.7%11.7%7.8%5.2%1%0.37%0.19%0.37%0.31%0.14%0.17%
Nov 202570.7%13.9%7.6%5.1%1%0.37%0.23%0.37%0.37%0.17%0.17%
Dec 202572.7%11.7%7.8%5.2%1%0.31%0.21%0.31%0.31%0.14%0.17%
Jan 202669.4%13.6%9.1%5%1.2%0.36%0.29%0.36%0.36%0.16%0.16%
Feb 202666.5%15.8%8.7%5.8%1.4%0.42%0.34%0.34%0.34%0.19%0.19%
Mar 202664.1%23%6.9%3.8%0.92%0.27%0.27%0.22%0.22%0.15%0.12%
Apr 202675.3%9.9%8.1%4.4%1.1%0.32%0.2%0.2%0.26%0.14%0.12%
May 202677.6%10.2%6.8%3.7%0.74%0.22%0.17%0.17%0.22%0.1%0.1%
Jun 202678.9%8.5%7%3.8%0.76%0.22%0.22%0.17%0.17%0.12%0.1%
Jul 202678.8%8.5%7%3.8%0.93%0.28%0.17%0.17%0.17%0.1%0.1%
Aug 202677.1%10.2%6.8%3.7%1.1%0.27%0.21%0.21%0.21%0.12%0.1%
Sep 202676.1%12.3%6.7%3%0.9%0.27%0.22%0.17%0.15%0.1%0.08%

How has the Extole and Yotpo comparison changed over the last 12 months?

3 findings
  • Yotpo was ahead of Extole in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Extole’s share of searches among brand advocacy platforms worldwide moved from 0.37% to 0.27%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Yotpo’s share of searches among brand advocacy platforms worldwide moved from 5.2% to 3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for brand advocacy platforms worldwide in September 2026?

2 changes

  1. In September 2026, Yotpo lost share of searches among brand advocacy platforms worldwide, from 3.7% to 3%.

  2. Estimated monthly branded searches for Extole worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Extole’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Extole

1 branded search term

  • extole

Yotpo

1 branded search term

  • yotpo

How the Brand Demand Index is measured

Other head-to-heads among brand advocacy platforms

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